The latest article on  ‘Marketing Land’ is titled “Five Tips for Creating Relationships That Drive Sales”. Tom Cates says, “Strong customer relationships drive sales, sustainability, and growth, especially in today’s economy. Companies that build and maintain excellent customer and client relationships lead the pack, whereas those that don’t put clients first fall off pace and, eventually, disappear completely. It is no secret that customers are a company’s greatest asset and it costs much less to retain a current customer than it does to acquire... [...]

The latest article on ‘MarketingProfs’ is titled “ICANN Rejects Google’s Plan For Dotless Search Top-Level Domain”. Matt McGee says, “Google may still get to own the .search generic top-level domain (gTLD), but it won’t get to operate it as a dotless domain. ICANN ruled this week that dotless domains are prohibited, citing “the current security and stability risks” that have been identified in previous studies of dotless domains. The decision affirms recommendations made earlier by an ICANN security committee. The news was first reported by DomainIncite.com, which doubts... [...]

The latest article on ‘Business 2 Community’ is titled “50 Tweetable Tips on How Companies can Drive Engagement with Blogs”. Vignesh Subramanyan says, “Companies can benefit greatly by maintaining a blog. It helps drive engagement by establishing industry expertise, and can also promote products and generates leads by enhancing the company’s visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. Blogs allows companies to... [...]

The latest article on  ‘Marketing Land’ is titled “Top Back-to-School Paid Search Keywords”. Ayaz Nanji says, “”Textbooks” was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo. The second most popular keyword, “school supplies,” had nearly as many impressions as “textbooks” (17,300,378) but a fraction of the spend ($153,625), reflecting the higher price (and profit margins) of college and high school textbooks compared with... [...]

The latest article on ‘MarketingProfs’ is titled “7 Issues That Will Kill Your Email Conversions”. Chris Hexton says, “Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to online marketing optimisation, it’s important not to focus on too many metrics at once“. 7 Issues... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “My 7 Favorite Content Marketing Tips and 29 More I Like A Lot″. Baer says, “It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers and prospective customers. Organized by”. My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [...]

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – Using Short Form Video to Get Your Message Out ”. Wakeman says, “In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos. These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Is Email Going To Die?”. Yaro Starak says, “What is the one tool that every marketer recommends and uses no matter their specialty? It’s email. If you teach facebook, podcasting, youtube videos, blogging, twitter, pinterest, linkedin, or media buys, PPC, joint ventures  – whatever the front end traffic tool, everyone states that capturing your visitor on to an email list is the smartest option. Why? Because the”. Is Email Going To Die? [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Landing Page Metrics”. Kevin Webster says, “A brick-and-mortar store has only one front door. But a website has as many front doors as web pages published. Search engines like Google, Bing, Yahoo!, and Ask will make their own determination as to what door they should send a potential customer through based”. Google Analytics: Landing Page Metrics [...]

The latest article on Business Insider is titled “How Facebook’s New Payment Product Can Help Advertisers”. Laura Stampler says, “Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to All Things D as “a dead on competitor of PayPal.” But Josh Constine at TechCrunch believes that the new product can actually work in conjunction with PayPal  its real goal is to show brands their ads’ ROI“. How Facebook’s... [...]