The latest ‘Econsultancy’ blog post is titled “Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff”. David Moth says, “The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action. In truth there have been a number of similarly effective and timely tweets from brands but Oreo grabs all the plaudits for some reason, probably due to the fact that it coincided with one of the world’s biggest sporting events. Adidas is one example of a brand that consistently produces effective marketing tweets that... [...]

The latest article on  ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]

The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation. To find out more tasty insights from our 2013 reports, check out my round... [...]

The latest article on  ‘Marketing Land’ is titled “Maximizing Marketing Data: Turning Immediacy Into Impact”. Andy Lombard says, “Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has placed a burdensome demand on marketers: to create persistent marketing programs that sync... [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Use a Mind Map to Start Your Book″. Nina Amir says, “Have you been struggling to start your book? Many people don’t write books because they simplydon’t know how to start.  They possess an idea for a book, but they don’t know what to do with it. They can’t imagine how they get from initial idea to finished manuscript. To accomplish this feat, I suggest using a method I call “The Brain Dump.” Others call it mind mapping“. How to Use a Mind Map to Start Your Book ‘The Future of Ink’ Blog  [...]

Patsi Krackoff’s latest blog post is titled “How to Blog without Boring Readers in the Holiday Season”. Krackoff says, “How do you blog about the Holiday Season– without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. So what does the holiday season mean for your blog? Several things! The holiday season provides a lot of opportunity for keyword-rich blogging“. How to Blog without Boring Readers in the Holiday Season Patsi Krackoff’s... [...]

Denise Wakeman’s latest blog post is titled “How to Use Pinterest for Dull, Academic or Yucky Topics – Adventures in Visibility with Joan Stewart”. Wakeman says, “In this episode ofAdventures in Visibility, Joan Stewart akaThe Publicity Houndshares how you canget new followers and traffic to your blog from Pinterest, even if you don’t have a business that lends itself to sexy images. In fact, you don’t need stunning photos or a sexy topic to attract followers on Pinterest.  Joan goes through the steps she uses tocreate images of helpful how-to tips, even for the most boring topics,... [...]

The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.  Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare,... [...]

The latest MOZ blog post is titled “An Eight-Step Plan to Get PR-Driven Links”. Jess Champion says, “In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage”. An Eight-Step Plan to Get PR-Driven Links MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “How the Grinch Stole Your Authority”. Brian Clark says, “Every Who Down in Who-ville Craved authority a lot … But the Grinch, Who lived just North of Who-ville, Did NOT! Now, Authority Intensive is not until May, But your wallet may suffer if the Grinch has his way“. How the Grinch Stole Your Authority ‘Copyblogger’ Blog  [...]