The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]

The latest ‘Econsultancy’ blog post is titled “Key Christmas trends to keep in mind this season: stats”. Luke Richards says, “With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends.  The Ecommerce section of our Internet Statistics Compendiumincludes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years. This gives users a good overview of how people are... [...]

The latest article on ‘MarketingProfs’ is titled “The Marketer’s Guide to Actionable Data”. Verónica Maria Jarski says, “Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic. Unfortunately, however, many marketers struggle to use data well. Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able... [...]

The latest article on  ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]

The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”. Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few. If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach. Here’s what advertising legend David Ogilvy had to say... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “8 Easy Steps to Affiliate Marketing Success”. Raianne says, “You may have heard about people earning seven figures or more a year—sometimes even a month—from affiliate marketing. By seven figures, we mean a million dollars or more. While many affiliate marketers earn only a few dollars a month as residual income, some experienced ones earn full-time salaries and a few others earn a fortune. There are those who fail in affiliate marketing while there are many others who succeed. Those who do”. 8 Easy Steps to Affiliate... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Position in Pay-per-click Advertising”. Melissa Mackey says, “One of the good things about pay-per-click advertising is the ability to decide how much to spend for each click. Most traditional advertising involves buying space at a set price — if you want a full-page ad in a newspaper or magazine, it’s going to cost you a flat amount. With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword. If one keyword is more valuable than another, you can elect to pay... [...]

Coolice has just released his latest “clone” Amazon affiliate store. This time he tackles the lucrative toy marketplace. He calls it Toy Store Clone. As with all his stores, he has loaded this one with over 1000 Amazon products – this time it’s toys and games. And as toys come and go the store automatically adjusts so you will always have the freshest inventory. Don’t make the mistake of thinking toys are not worth your attention. Toys are a booming billion-dollar industry. The toy industry generates more revenue than the movie and music industry combined. With your... [...]

The latest ‘Econsultancy’ blog post is titled “Six common conversion killers from ecommerce sites”. Pratik Dholakiya says, “The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.  Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions”. Six common conversion killers from ecommerce sites ‘Econsultancy’ Blog  [...]

The latest MOZ blog post is titled “Mobile App Metrics that Matter – Whiteboard Friday”. Adam Singer says, “Measuring the performance of your mobile apps is every bit as important as measuring your web properties. In today’s Whiteboard Friday, Adam Singer, Google’s analytics advocate, walks us through some of the most important pieces to watch”. Mobile App Metrics that Matter – Whiteboard Friday MOZ Blog  [...]