The latest ‘Econsultancy’ blog post is titled “With little effort, Amazon becomes the most shared retailer on Pinterest”. Graham Charlton says, “Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals.  According to SearchMetrics, products from Amazon.com currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871). So is Amazon doing anything especially well on Pinterest, or is this due to the... [...]

Here’s your opportunity to get into e-commerce in a big way. The KenMari Group has created 10 e-commerce sites in 10 specialized niches. And they say they have placed 10,000 products in each, ready to sell. With 10 stores in different niches, you could have a business that lasts a lifetime. The 10 niches, all powered by Amazon, are: • Candy • Digital Cameras • Gourmet Gifts • Electronic Game devices and games • GPS equipment • Amazon Kindles, Kindle Accessories and Kindle Books • PC Games • Music • Pets • Specialty Foods And these are not... [...]

The latest article on  ‘Marketing Land’ is titled “An Expensive E-Commerce Game: Product Page Roulette”. Brian Massey says, “Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are some important lessons here for you if you work on an e-commerce site. Roulette is a game of chance. Your product pages shouldn’t... [...]

The latest ‘Econsultancy’ blog post is titled “What is Google likely to clamp down on in 2014?”. Graham Charlton says, “Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.  In 2013 we’ve had several updates and warnings, Hummingbirdbeing the most obvious, but what will Google target next? I have a few ideas on this, and I’ve also asked SEOs for their views on the areas where Google is likely to focus”. What is Google likely to clamp down on in 2014? ‘Econsultancy’... [...]

John Chow’s latest blog post is titled “Get $25 of Free Ads! Free Rank Cracker Software Spies on Competitor Backlinks”. Chow says, “How can you rank your websites in the search engines for your desired keywords and keyword phrases? You see that your competition is consistently beating you out of those prized top spots and the fact of the matter is that backlinks will always be the lifeblood of much of your SEO efforts. You just have to get the right kinds of backlinks from the right kinds of websites”. Get $25 of Free Ads! Free Rank Cracker Software Spies on Competitor Backlinks John Chow’s... [...]

MarketingSherpa has released a case study titled “E-commerce: Site reverses Google penalty, utilizes guest posting to achieve its highest SEO rankings ever”. Allison Banko says, ” From penguins to pandas to hummingbirds, Google’s algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so? Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its... [...]

The latest ‘Econsultancy’ blog post is titled “Why it’s vital to add video to your marketing mix”. Lizzie Davey says, “It’s no secret that video is quickly becoming an essential part of any content strategy, and the 2013 video marketing trends report only serves to concretise this. This year has been fantastic for video, with the emergence of new, social video platforms like Vine and Instagram video soaring in popularity amongst consumers, making it easy for anyone to create a video and share it”. Why it’s vital to add video to your marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Forget the content marketing backlash, it’s still a valuable tactic”. Graham Charlton says, “There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.  However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it. Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against”. Forget the content marketing backlash, it’s still a valuable tactic ‘Econsultancy’... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Reasons Your LinkedIn Profile is a Hot Mess″. Baer says, “In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the”. 7 Reasons Your LinkedIn Profile is a Hot Mess Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Simplify Your Inbound Marketing Process: Focus on Content Assets”. Jason Acidre says, “Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I’ll show you how it worked for me”. Simplify Your Inbound Marketing Process: Focus on Content Assets MOZ Blog  [...]