Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Here’s the Difference Between Content Marketing and Social Media″. Baer says, “What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and”. Here’s the Difference Between Content Marketing and Social Media Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”. Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search. For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps... [...]

The latest article on ‘MarketingProfs’ is titled “Site Visitors Arriving From Search Are More Likely to Click on Ads”. Ayaz Nanji says, “Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. The average indexed click-through rate (CTR) of users arriving from search is also higher than that of traffic arriving directly (e.g., from bookmarks and URLs typed directly into browsers). Why? The report speculates that internal and direct users are more likely... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Online Video Trends to Watch Out For”. Radhika says, “2013 has been a huge year for video. YouTube hasn’t stopped growing but the video landscape isn’t just about YouTube and Vimeo alone anymore. 2013 saw the birth of Vineand Instagram video and this has added a whole new dimension. Video is an important part of our lives now. We are reaching more people and including them in the conversation with video, and thanks to mobile devices and easy accessibility to video creation tools, there are more of us making... [...]

The latest ‘Web Marketing Today’ blog post is titled “Facebook Shifts Focus; Marketers Could Too”. Kunle Campbell says, “Facebook has presented itself to marketers as a place where organic social interactions reign supreme.  Marketers and small businesses have treated fan acquisition, reach, and engagement as the key components of building audiences that will allow them to convert their fans into customers. It’s the reach and visibility of posts on Facebook that make all of this possible. But Facebook’s most recent update seems to have dampened the potency of organic reach in favor... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results″. Baer says, “Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia, and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World; how to deal with haters; and making sure to read the room. Read on for some of”. How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “The Next Domain Gold Rush: What You Need to Know”. Dr. Peter J. Meyers says, “Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here’s what you need to know about the coming domain gold rush”. The Next Domain Gold Rush: What You Need to Know MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “33 examples of great meta descriptions for search”. Tim Aldiss says, “Despite the current trend to segment your audience as much as possible it’s still easy to overlook the art of meta description writing. After all Google search still reaches all of your target market and beyond. Here’s a reminder of the important considerations for meta description writing with some examples”. 33 examples of great meta descriptions for search ‘Econsultancy’ Blog  [...]

Here’s your opportunity to get into e-commerce in a big way. The KenMari Group has created 10 e-commerce sites in 10 specialized niches. And they say they have placed an average of 1,000 products in each, ready to sell. With 10 stores in different niches, you could have a business that lasts a lifetime. The 10 niches, all powered by Amazon, are: • Candy • Digital Cameras • Gourmet Gifts • Electronic Game devices and games • GPS equipment • Amazon Kindles, Kindle Accessories and Kindle Books • PC Games • Music • Pets • Specialty Foods And... [...]

The latest article on  ‘Marketing Land’ is titled “Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data”. Matt McGee says, “With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers. Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, and will come to the Gmail mobile apps in the new year. Here’s what we know... [...]