The latest ‘Aweber’ blog post is titled “Small Business Saturday 2013 Action Plan”. Rebekah Henson says, “Small Business Saturday happens on November 30. For the third year in a row, American Express is encouraging consumers to “Shop Small” and support local establishments in their communities during the holiday season instead of shopping at big chain retailers. Consumers spent $5.5 billion at small businesses on this day last year. 67% of consumers are aware of the Small Business Saturday push to support local shops. But less than half of those aware actually went out and shopped“. Small... [...]

The latest article on ‘Business 2 Community’ is titled “10 Killer Tips for Social Media Optimization”. Ron Johnson says, “Social media optimization is an ever-growing buzzword in the online marketing world today. Otherwise known as SMO or social SEO, social media optimization is about optimizing your social media presence for optimal traffic. Some of the same rules as SEO apply to SMO, but there are also some important differences you need to be aware of. Here are 10 helpful tips on how to optimize your social media profile. Socialize – It might seem obvious, but it’s... [...]

The latest ‘Econsultancy’ blog post is titled “Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns: report”. David Moth says, “A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back.  New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign. A lack of common performance metrics is also cited as a key barrier to deployment... [...]

The latest article on  ‘Marketing Land’ is titled “New TCPA Guidelines: What Do They Mean For Mobile Marketing?”. Cezar Kolodziej says, “By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry. But the news isn’t exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just went into effect on October 16, 2013. So why should we be concerned? While the guidelines encompass telephone... [...]

The latest post on ‘Mashable’ is titled “Just 11% of Americans Tweet Every Month”. Zoe Fox says, “The country where the highest percentage of Internet users are active on Twitter may come as a suprise. It’s Saudi Arabia. One-third of the country’s online population are active monthly Twitter users, according to PeerReach. The study considers active Twitter users to be those who tweet, rather than Twitter’s metric of those who log in to the service. It’s important to note that about 40% of the users Twitter considers monthly actives never tweet”. Just... [...]

The latest article on ‘MarketingProfs’ is titled “Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday”. Ayaz Nanji says, “Black Friday and Cyber Monday are two peak revenue days for e-commerce retailers during the holiday season, together accounting for 8.58% of all holiday shopping revenue. However, two periods in early and mid December are as lucrative, and less competitive for consumers’ attention, according to a recent report by Custora. The analysis found that the four days of December 1-4 brought in 9% of total holiday e-commerce revenue... [...]

The latest article on ‘Business 2 Community’ is titled “10 Digital Marketing Predictions For 2014”. Chad Pollitt says, “It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together. 1. Content promotion will have a seat at the table with content marketing. At present, content promotion is an afterthought for many marketers. However,... [...]

The latest article on ‘The Forrester Blog’ is titled “Snapchat Rejects Facebook’s $3B Bid”. Julie Ask says, “If you believe the idiom “a bird in the hand is worth two in the bush,” then Snapchat believes it will be worth more than $6B to a future buyer – or the public through an IPO. The service is appealing not just for the UI, but also for the limited time the content is stored. That appeals to me as a middle-aged adult let alone a teen with poor judgement who may be applying for college or a job in a few years. We’ve probably all felt awkward at some... [...]

The latest article on HubSpot blog is titled “8 Up-and-Coming Design Trends Marketers Should Know About”. Rachel Sprung says, “Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign“. 8 Up-and-Coming Design... [...]

The latest post on ‘Mashable’ is titled “7 Lessons Every Startup Should Know”. Samantha Murphy Kelly says, “HELSINKI — If you grab a drink with a startup founder, you’ll likely hear a few shared stories, both good and ugly, about lessons learned along the way. Getting a company off the ground is no easy task, especially when looking for funding, but learning from your own missteps (and those made by others) could put you on the path to entrepreneurial success. Startups big and small across northern Europe and Russia met in Helsinki this week for tech startup conference... [...]