Richard FairBairn is re-launching WP Authority Suite Pro. It’s a WordPress plugin that makes it easy to create multi-author blogs. Why do that? Google likes multi-author blogs more than single author blogs, and gives them an edge in the rankings. Fairbairn says that by using this new plugin, you can get other authorities in your niche to provide content for your site at no cost to you. Not only content; they also may provide backlinks to your site. You can benefit from this multiplicity of authors on your blog in many ways. The most obvious is additional high-quality content that becomes... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “What will Google’s paid search ads look like in 2014?”. Graham Charlton says, “Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively. The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks. Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Real-Life Instagram Project Filters In Unique View of London″. Baer says, “Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of”. Real-Life Instagram Project Filters In Unique View of London Jay... [...]
MarketingSherpa has released a case study titled “Inbound Marketing: Tech brand increases online sales 271% with original content and influencer outreach”. Allison Banko says, “Introducing a product or service under the umbrella of a recognizable brand is a luxury. Often, marketers are tasked with launching under a name that’s not well-known in the industry, and if you’re a brand-new name, the incline steepens. Learn how Afinia, a new and unknown company in the space, developed its desktop 3D printer to become a major player in an established industry through a hands-on social... [...]
The latest MOZ blog post is titled “Future SERP: A Glimpse at Google 2014”. Dr. Peter J. Meyers says, “Sometimes, Google seems to be changing so quickly that it’s easy to rush to conspiracies. This post is an attempt to make six data-driven predictions about how Google might change in 2014, including two conceptual screenshots”. Future SERP: A Glimpse at Google 2014 MOZ Blog [...]
The latest article on HubSpot blog is titled “The Secret to Sales Success: Timing and the Closed-Lost Opportunity”. Arjun Moorthy says, “In my third year at HubSpot doing business development and sales, I noticed my success rate with deals going up — though I hadn’t changed my tactics very much. Many of the companies I tried to do business with in the preceding two years that went nowhere were now reaching back out to me to do business. While it’s true that I kept in touch with a few of these past opportunities, I certainly wasn’t expecting this... [...]
The latest ‘Econsultancy’ blog post is titled “Landing page review: are Apple and Amazon making the most of Christmas search traffic?”. David Moth says, “As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas. And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales. New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible... [...]
The latest article on ‘Business 2 Community’ is titled “5 Reasons Why You Need To Be Mobile Ready For 2014”. Danny Brown says, “Despite statistics to the contrary, many businesses continue to ignore the need for mobile solutions when it comes to their customers. On this blog alone, I’ve shared why you need a responsive design for your site; how mobile was already starting to be a major player back in 2012; and how design trends are being shaped by the mobile customer. Across the web, there are countless articles and presentations that share why the imminent future is... [...]
The latest article on ‘The Forrester Blog’ is titled “Rise of Content Distribution Space”. Ryan Skinner says, “This morning’s announcement by OneSpot – a company that helps marketers place their content in front of relevant buyers through display advertising – of series A financing to the tune of $5.3 million may pale next to recent multibillion IPOs andvaluations, but it says a lot about a new space opening up: content distribution. While OneSpot and Resonance HQ (which offers a similar service) drive content engagement through banner ads, native advertising or sponsored... [...]
The latest ‘Econsultancy’ blog post is titled “Boosting video discoverability, Google-style”. Luke Gaydon says, “Google has, for years, made no secret of its enthusiasm for blended search results, and for video in particular. But its repeated message is that organisations must focus first and foremost on audience. The name of the game in video marketing best practices should be delivering first-rate video experiences to real people, rather than focusing on quick tricks to boost discoverability”. Boosting video discoverability, Google-style ‘Econsultancy’... [...]