With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager... [...]

You need to keep your marketing stack fresh to keep attracting new customers and growing your business. VWO contributor Pratyusha Guha has published an article featuring 5 Marketing Strategies To Grow Your Business During a Recession She says, “How can marketers prioritize and adopt strategies that help businesses flourish during and after a recession? Here are 5 strategies you must take advantage of: 5 ways you can market your business during a recession Customer marketing Do you know even a 5% increase in customer retention can shoot up company revenue by 25-95%? This tells us that customer... [...]

MarketingProfs has published a new report ‘The Right Virtual Event for the Right Audience Is a Catalyst for Growth’ to help marketers make the right virtual event decisions. The MarketingProfs team says, “Download this free report now and discover what they had to say… Plus, why there’s no time to waste when it comes to putting the right people, partners, and technology in place before your next event. You’ll learn: What you need to make your next virtual event a success How to get prospects to your event at the right point in their customer journey The top... [...]

This is a reminder for a Digital Marketing Depot webinar to be held on November 17, 2022.  Digital Marketing Depot is hosting a webinar ‘5 Ways to Make Customer Experiences Drive Conversions & Revenue’ on Thursday, November 17, 2022, at 1.00 pm EDT. The DMD team says, “Find out how you can differentiate your brand online and what you can do now to prepare for what’s next for e-commerce. We will share ways your brand can deliver more engaging, personalized experiences using: Artificial intelligence (AI) powered automation User-generated content (UGC) and Content Moderation Performance... [...]

This is a reminder for an ON24 webinar to be held on November 17, 2022.  ON24 is hosting a webinar ’10 Common Webinar Mistakes to Avoid in 2023′ on Thursday, November 17, 2022, at 2.00 pm ET. The ON24 team says, “Join us for “10 Common Webinar Mistakes to Avoid in 2023” and learn tips and best practices to make sure that your webinars are always a success in the new year, including: • Common “webinar from home” mistakes to avoid • Tips for dealing with “less good” speakers • Optimizing for audience engagement • Tricks for higher webinar lead conversion Don’t... [...]

Marketers face a challenging 2023 as third-party cookie deprecation becomes real and US privacy legislations evolve and go into effect. But those who look at these as opportunities—and not as threats—will succeed. eMarketer is hosting a webinar ‘A Modern Marketer’s Approach to Privacy and Data in 2023’ on Monday, November 21, 2022, at 2.00 pm ET. The MarketingProfs team says, ” Join us for a live Tech-Talk Webinar, presented by OneTrust. Our guest will explore how the retail, healthcare, and financial services industries are delivering privacy-first experiences, and how... [...]

To be successful in 2023, marketers will need to be able to quickly create feedback loops and act on their insights. MarketingProfs is hosting a webinar ‘Use Insights to Supercharge Your Marketing’ on Thursday, December 1, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join this session with Momentive, the maker of SurveyMonkey and GetFeedback, about leaning in and listening to your customers and market to better serve them, while boosting acquisition and retention. You’ll learn: How to create an actionable feedback program as part of your marketing strategy to gather... [...]

This is a reminder for SEJ’s webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ to be held on November 16, 2022.  Search Engine Journal is hosting a webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ on Wednesday, November 16, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar, How to Analyze Your Content & Craft A Winning Strategy in 2023, and learn how to analyze your content for better performance. You’ll gain critical insights, practical knowledge, and hands-on techniques – all of which are... [...]

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that that—and it’s something marketing and sales leaders can no longer afford to ignore. MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll... [...]

HubSpot contributor Martina Bretous has published an article featuring seven facts about HubSpot’s highest-performing blog posts. She says, “Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Let’s see what they have in common and what marketers can learn from them 1. Eye-Catching Headlines What you’ll notice with all of our top-performing posts is that they have an attention-grabbing headline. Some of the components of an eye-catching headline are: Numbers Action verbs Descriptive adjectives In 2013, Moz ran... [...]