BlueConic has announced the availability of the ‘2022 Gartner Market Guide for Customer Data Platforms’. The BlueConic team says, “We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about: Recommendations to help you select the right CDP vendor The latest market forces A market definition and analysis CDP vendor types and feature set.” 2022 Gartner Market Guide for Customer Data Platforms  [...]

This is a reminder for eMarketer’s webinar ‘Maximize Your Mobile Marketing at Every Stage of the Funnel’ to be held on November 16, 2022.  eMarketer is hosting a webinar ‘Maximize Your Mobile Marketing at Every Stage of the Funnel’ on Wednesday, November 16, 2022, at 2.00 pm ET. The eMarketer team says, “Join us to learn how to maximize each stage of your mobile customer experience, and: Help your customers discover products through personalized interactions Improve engagement and maximize mobile marketing efforts through SMS and push notifications Leverage... [...]

To keep your offerings updated with a dynamic range of products, you must keep researching and continuing to stay innovative. Blogging Wizard contributor Nicola Bleu has published an article featuring 20 ideas to come up with new product ideas. She says, “In this post, we’re breaking down the best ways to uncover product ideas for your business. Where do you find new ideas for a product? Well, you can either find a problem and then think of a product that can solve it. Or you can look at an existing product and think of ways to make it even better. These are great places to start your journey. Look... [...]

This is a reminder for an Adweek webinar to be held on November 15, 2022.  Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers to ignite scalable personalization that drives revenue with Jonathan Ricard, chief strategy officer and GM, agency at Resonate. You’ll find out: How to win over influenced consumers Methods to court activist consumers The best ways to reach overwhelmed... [...]

This is a reminder for a MarketingProfs webinar to be held on November 15, 2022.  MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions and deals Determine the mission-critical... [...]

Blogging can help you boost your business. With quality content, you can grow your blog following and improve the chances of conversion. Watch HubSpot’s latest video ‘How to Start a Successful Blog for Your Business!’ to learn more on this. The HubSpot team says, “If you don’t have a blog for your business yet, the time to start is now! In this video we’re sharing the 3 keys to starting a successful blog and how to set it up correctly. Happy blogging!” HubSpot  [...]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research.... [...]

Adweek is hosting a Power Pivots Virtual Event ‘Technological Runways: Tools for Growth’ on Tuesday, November 15, 2022. The Adweek team says, “Marketers are seeking ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics. In this series, utilizing case studies and data, we’ll deconstruct marketers’ bold strategies for driving business growth in a down economy. This episode spotlights avenues for brand-building and business growth, with conversations on the tools marketers are implementing to meet existing goals and... [...]

With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Digital Marketing Depot is hosting a webinar ‘Do More with Less: Connect Customer Data to Drive Marketing Efficiency’ on Thursday, December 8, 2022, at 1.00 pm EDT. The DMD team says, “In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers – is leveraging... [...]

Digital Marketing Institute has published a free video tutorial featuring useful creative marketing strategies. The DMI team says, “What is a creative marketing strategy and how do you make one? This free video lesson identifies the core components of an effective digital marketing strategy and explains how to develop an effective budget plan and measure the ROI for digital activities.” Digital Marketing Institute  [...]