Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. They have released the third video ‘Top mistakes when running a business and how to avoid them’ as part of this show. The Semrush team says, “In this episode, Brian talks with Elaine Pofeldt, independent journalist and 2-time author, about some of the biggest mistakes new business owners make and how to avoid them.” Semrush  [...]

This is a reminder for an Adweek webinar to be hosted on December 2022.  Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers... [...]

Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can enhance and maintain a holistic, privacy-centric perspective of your customers to power personalized customer experiences. You’ll find out:  How to better protect and govern consumer data assets through identity resolution Ways to enable privacy-enhanced... [...]

The product life cycle refers to the six stages a product goes through during its existence, starting from development all the way to decline. HubSpot contributor Rebecca Riserbato has published an article featuring the six stages of the product life cycle. She says, “In the marketing industry, the typical depiction of the product life cycle only has four main stages — Introduction, Growth, Maturity, and Decline. At HubSpot, we agree that these are vital for a product, but the two stages “Development” and “Decline” aren’t nearly covered enough. As marketers, it’s important... [...]

This is a reminder for a DMD webinar to be held on December 1, 2022.  Digital Marketing Depot is hosting a webinar ‘The Chatbot Is Dead: It’s Time to Modernize Your Online Experience’ on Thursday, December 1, 2022, at 1.00 pm EDT. The DMD team says, “This webinar examines old and new models of automating conversations with customers to drive revenue. Topics include: Why today’s buyers are over the chatbot experience What’s new and next in the world of Conversation Automation for Marketing and Sales How to create a seamless, scalable, multichannel customer experience with... [...]

This is a reminder for a MarketingProfs webinar to be held on December 1, 2022.  MarketingProfs is hosting a webinar ‘Use Insights to Supercharge Your Marketing’ on Thursday, December 1, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join this session with Momentive, the maker of SurveyMonkey and GetFeedback, about leaning in and listening to your customers and market to better serve them, while boosting acquisition and retention. You’ll learn: How to create an actionable feedback program as part of your marketing strategy to gather and act on in-the-moment insights... [...]

This is a reminder for a SEJ webinar to e held on November 30, 2022. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel Schardt, SEO Success Manager at Conductor, and learn how you can take full advantage of social media next year. 3 Key Takeaways: How to optimize video content for the new Short Video Result Type on Google’s Mobile SERPs. Best practices for discoverability via social media platform search. Bridging... [...]

This is a reminder for a Adweek webinar to e held on November 30, 2022. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for pivoting specific KPIs for greater impact and accuracy Guidelines for generating creative insights Best practices... [...]

This is a reminder for a Sprout Social  webinar to e held on November 30, 2022. Sprout Social is hosting a webinar ‘How to Make the Most Out of Your Social Data in 2023 & Beyond’ on Wednesday, November 30, 2022, at 1.00 pm CST. The Sprout Social team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful acquisition Bloomberg’s... [...]

How will artificial intelligence disrupt marketing? What will changes to privacy mean for analytics and targeted ads? How will inclusive marketing impact your staffing, vendors, and campaigns? MarketingProfs is hosting a webinar ‘The Future of B2B Marketing: Hot Advice & Smart Insights for 2023’ on Wednesday, December 14, 2022, at 12.00 pm ET. The MarketingProfs team says, “No sales pitches. No slide decks. Just a group of marketing leaders sharing their visions of what’s to come… all while hoping to win the audience-voted Ugliest Sweater contest. Join us at this... [...]