Hallam contributor Charlotte Tomlinson has published ‘The SEO Guide to Domain Names’ to help people choose the right domain names that help in SEO process. She says, “Over the years, SEO recommendations on domain names have evolved alongside search engine algorithms, which are now far more sophisticated and less reliant on spoon-fed information. In this article, we’ll discuss domain name best practices for SEO to help get your site off on the right foot. Choosing the best domain name Thankfully, we’re past the days where site owners and brands would keyword stuff or keyword-match... [...]

As marketing and sales teams come under greater pressure to streamline processes and do more with less, they need to find ways to maximize the value and impact from the tools they already have in place. Adweek is hosting a webinar ‘Make Efficiency Your 2023 Resolution: Slack Isn’t Just for DMs’ on Tuesday, December 13, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Slack and Silverline about what it takes to make marketing and sales efficiency your mantra, including step-by-step actions to take to improve your processes. You’ll find out: Strategies to enhance team... [...]

Watch Neil Patel’s latest video ‘The easiest way to get more blog traffic’ featuring useful strategies to get more traffic to your blog. He says, “The easiest way to get more blog traffic. If your blog isn’t generating traffic, it’s not the time to abandon it altogether. Instead, it’s time to resuscitate it. There are over a billion blogs out there. How can you expect yours to stand out? Businesses with blogs experience twice as much email traffic as those that don’t have one. Websites with a blog are shown to have 434% more index pages, meaning if... [...]

MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying barriers Ways to make other companies’ customers consider YOU Proven approaches... [...]

Captive product pricing is the pricing of products that have both a “core product” and a number of “accessory products.” It’s a pricing strategy that takes advantage of a product that will be used primarily to attract a large volume of customers. HubSpot contributor Flori Needle has published an article explaining the concept of captive product pricing. She says, “Captive product pricing is a popular pricing strategy. Unlike optimal product pricing where the accessory is an optional purchase, the captive product pricing strategy requires the accessory for the core product to function. Let’s... [...]

Digital Marketing Institute has published a new podcast episode on ‘Market Research 101’. Will Francis says, “How do brands know what their audience thinks or expects? By asking them, of course! That’s the role of an insights expert like Katrina Noelle, founder of KNow Research. She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights – and even pearls – that come from the process. They chat about how market research has changed over the decades... [...]

Sprout Social is hosting a webinar ‘How to Make the Most Out of Your Social Data in 2023 & Beyond’ on Wednesday, November 30, 2022, at 1.00 pm CST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful acquisition Bloomberg’s method of meeting the customer where they are to execute personalized experiences... [...]

With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager... [...]

You need to keep your marketing stack fresh to keep attracting new customers and growing your business. VWO contributor Pratyusha Guha has published an article featuring 5 Marketing Strategies To Grow Your Business During a Recession She says, “How can marketers prioritize and adopt strategies that help businesses flourish during and after a recession? Here are 5 strategies you must take advantage of: 5 ways you can market your business during a recession Customer marketing Do you know even a 5% increase in customer retention can shoot up company revenue by 25-95%? This tells us that customer... [...]

MarketingProfs has published a new report ‘The Right Virtual Event for the Right Audience Is a Catalyst for Growth’ to help marketers make the right virtual event decisions. The MarketingProfs team says, “Download this free report now and discover what they had to say… Plus, why there’s no time to waste when it comes to putting the right people, partners, and technology in place before your next event. You’ll learn: What you need to make your next virtual event a success How to get prospects to your event at the right point in their customer journey The top... [...]