Blogging helps us improve our following. By creating engaging content, you can persuade your visitors to keep reading your content. Copyblogger’s Stefanie Flaxman has published an article featuring three useful tips to get readers glued to your blog. She says, “Let’s look at three of these “Action Types” that place your reader front and center of the presentation that you’ve crafted for them. Action Type #1: An unusual point of view I’m the first to admit that “being outrageous for the sake of being outrageous” is tiring. Most importantly, it’s not a sustainable approach.... [...]

This is a reminder for the Search Engine Journal’s webinar to be held on October 6. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key Insights: Content strategies that used to work but don’t anymore. How to future-proof your content strategy. Tips... [...]

Watch Neil Patel’s video ‘Rethink Your Marketing with This Unorthodox Concept’ revealing some useful marketing techniques. He says, “Rethink your marketing with this unorthodox concept. I was born in London, my mom was born in India, my dad was born in Uganda. When I was a baby, my mom and dad wanted to move to America. So, we ended up making our way to sunny California. Now in India, my mom had a teaching degree, but here in America, her degree was not valid. So she had to go back to college and take some classes, so she could be a teacher. And once she did that, she still... [...]

Flint McGlaughlin has published a new video ’24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates’ to help improve conversion rate. He says, “Here are some of the most important insights from this class: The goal of the CTA is to initiate and complete the exchange of value. Beware of allowing the word “free” to signal the meaning “cheap.” Strip away vague phrases. Emphasize the customer’s gain FIRST. Justify difficult asks with powerful (customer-centric) reasons.”  [...]

While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI. Adweek is hosting a webinar ‘Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll find out: How measurable... [...]

Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers test daring, new tactics that haven’t been tried before. Some work while others fall flat. MarTech has published an article featuring eight steps to building a disruptive marketing campaign. The MarTech team says, “It’s time to start thinking outside the box and breaking some rules. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry You can’t disrupt... [...]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The Adweek team says, “Glean key insights from leaders at NetBase Quid, who will reveal how you can evolve beyond third-party cookies, and take your audience targeting to the next level of sophistication, with examples from top packaged goods and automotive brands. You’ll find out: How to leverage first-party and social media data to create actionable audience... [...]

Understanding how consumer behaviors are likely to shift is more crucial than ever. One way to can gain a competitive edge in this context is by building a consumer insights practice relying on rich, real-time, AI-powered consumer intelligence. Adweek is hosting a webinar ‘How Consumer Insights Provide a Competitive Advantage in a Recession: Win Pitches and Grow Your Business’ on Thursday, October 20, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how you can expand your business using this strategy from Sara Owens, VP of analytics and data sciences at media agency Media Matters... [...]

This is a reminder for MarTech’s webinar on October 4, 2022. MarTech is hosting a webinar ‘The 8 Biggest Email Mistakes and How to Avoid Them’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The MarTech team says, “This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them. Join Joe Stewart, Senior Product Marketing Manager at Adobe, as he helps you make your email marketing more effective than ever. You’ll learn: How best to organize lists and data How... [...]

Preparing a blog post checklist can help you create posts that show coherence. It enables you to appeal your readers and persuade them to take the desired action. Copyblogger’s Stefanie Flaxman has published an article featuring the 12-step blog post checklist. She says, “Getting in the habit of following this process makes your job easier.Sounds good, right? Here’s the system you can start using today … Step #1: Set your publish date and time I always advise that setting your publish date and time is the first thing you should do when you select a “New Post” in WordPress or... [...]