LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored to specific business goals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: LinkedIn Ads for B2B’ on Thursday, June 20, 2024, at 1.30 pm EDT. The CMI team says, “LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience.... [...]
Archive for the 'Internet Marketing Tips' Category
Enterprise Digital Asset Management (DAM) platforms streamline the organization, storage, and retrieval of digital assets, enhancing collaboration and productivity across large organizations. These systems ensure secure access, version control, and metadata management, optimizing the lifecycle of digital content. MarTech has published ‘Enterprise Digital Asset Management Platforms: A Marketer’s Guide’. MarTech’s latest publication of the “Enterprise Digital Asset Management Platforms: A Marketer’s Guide” examines the market for enterprise digital asset... [...]
Content Marketing Institute is hosting a webinar ‘Demand Excellence: A Revenue Leader’s How-To Guide for Sculpting Accountability’ on Thursday, June 27, 2024, at 1.30 pm EDT. The CMI team says, “In this no-nonsense conversation, Rose Garden Founder and CEO Ali Mirza lays out an actionable plan for CEOs and other revenue leaders ready to turn their organizations into high-performing revenue engines. Drawing from his experience turning around struggling companies, Ali delivers a detailed road map for instilling a culture of unwavering accountability. No excuses, no compromises—just... [...]
Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. Adweek is hosting a webinar ‘Make Your Brand Part of the (Actual) Conversation’ on Thursday, July 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to use conversational media to maximize your brand’s impact during the upcoming sale and holiday season. You’ll find out: Insights from GIPHY to help you unlock tentpole-specific strategies for your brand How to boost reach and engagement with moments-driven takeovers Best practices to help you master... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Apple Intelligence Can Outsmart 99% Of Marketers’. This video covers the following: Apple’s new developments changing marketing tactics. AI’s value is tied to hardware distribution. Kieran Flanagan use case for user engagement. Integration of OpenAI, Microsoft, Apple is impressive. AI-enabled phone and app disruption: unknown impact. User experience with AI agent: unresolved. Google partnered with Apple... [...]
TikTok offers agencies a dynamic platform to create viral marketing campaigns, leveraging its vast user base and powerful algorithm to reach targeted audiences effectively. It also provides rich analytics and creative tools, enabling agencies to track performance and fine-tune their strategies for maximum impact. Content Marketing Institute is hosting a webinar ‘Unlocking the Power of TikTok for Agencies’ on Tuesday, June 18, 2024, at 1.30 pm EDT. The CMI team says, “Join us for an interactive session where we will: Explore why TikTok should be a cornerstone of your clients’... [...]
Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth. Adweek is hosting a webinar ‘Put Social First to Drive Revenue Growth’ on Wednesday, July 10, 2024, at 1.00 pm ET. The Adweek team says, “Discover how putting social at the core of your marketing can directly impact your company’s bottom line from Viral Nation’s chief business development officer,... [...]
AI skills in marketing are essential for leveraging data-driven insights, automating tasks, and personalizing customer experiences, leading to more effective and efficient campaigns. Mastering AI technologies enables marketers to stay competitive, adapt to evolving trends, and make informed decisions that boost ROI and customer satisfaction. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Watch These 33 Minutes To Become An AI Expert’. This video covers the following: Startups... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Unlocking Google’s Secret Algorithm: A Guide to Ranking #1’. The HubSpot team says, “Kipp and Kieran dive into the future of marketing automation and how Google’s secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google’s ranking system, the influence of AI on marketing... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Hire and Empower a Virtual Assistant for Your Agency’ featuring Corey Walker. This episode covers the following: Key Challenges Marketing Agency’s Face That Impact Profitability Why Hiring a Virtual Assistant Is Essential for an Agency’s Growth How to Find the Right Virtual Assistant for Your Agency How to Overhaul and Implement New Systems Within an Agency How Adding a New Virtual Assistant and Systems... [...]