In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, July 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited to share the findings with you. Join us for our “State of Marketing... [...]

Content automation leverages AI and machine learning to streamline the creation, distribution, and management of digital content. This technology enhances efficiency, consistency, and scalability, allowing businesses to focus more on strategy and creativity rather than repetitive tasks. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Automation: How to Simplify Your Content Process’ featuring Stephen G. Pope. This episode covers the following: The Benefits... [...]

A LinkedIn business growth strategy leverages targeted networking and thought leadership to build professional relationships and industry credibility. Consistently sharing valuable content and engaging with relevant groups can drive brand awareness and generate leads. The latest ‘Masters in Marketing’ video is titled ‘My NEW LinkedIn business growth strategy’. The MiM team says, “Get ready to skyrocket your LinkedIn growth in 2024! In this video, LinkedIn consultant Natasha Vilaseca shares... [...]

Diversifying marketing services helps businesses reach a broader audience by utilizing various channels and strategies, mitigating risks associated with relying on a single approach. This comprehensive approach enhances adaptability and resilience in a constantly changing market landscape. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘CHow to Diversify Your Marketing Services’ featuring Milou Pietersz. This episode covers the following: How to Identify New Services... [...]

Marketing is essential for any business as it drives brand awareness, attracts new customers, and fosters customer loyalty. Effective marketing strategies lead to increased sales, competitive advantage, and long-term growth. AWeber contributor Sean Tinney has published an article featuring 10 free marketing ideas to grow your business. He says, “Even without a large budget, extensive marketing experience, or much time, you can still effectively market your business with these inexpensive marketing ideas for small businesses. These strategies will help you build trust, increase visibility,... [...]

Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital... [...]

Instagram is a powerful marketing platform that allows brands to visually showcase their products and connect with a highly engaged audience. Leveraging its features, such as Stories, Reels, and shoppable posts, can significantly boost brand visibility and drive sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating a Sustainable Instagram Strategy in Five Easy Steps’ featuring Lucas O’Keefe. This episode covers the following: Why Marketers and Creators... [...]

Watch the latest video ‘Introducing Data-Driven Decisions Lessons from Marketing Leaders That Drive Results’ published by Convince & Convert. This episode covers: • An introduction to the book, ‘Data-Driven Personalization’ • What we can learn from companies who use data to drive decision-making • Why we’re launching the Data-Driven Decisions podcast • Topics the podcast will cover. Convince & Convert  [...]

HubSpot has published a new video ‘These 5 Surprisingly Simple Tools Fixed My Procrastination’. The HubSpot team says, “Ever find yourself at 7:00 pm, realizing your deadline is tomorrow, and thinking, “No problem, I’ll just pull an all-nighter”? Yeah, we’ve all been there. But guess what? There are better ways to tackle those looming tasks and avoid the stress of last-minute rushes! I’ve spent years diving deep into the world of procrastination. In today’s video, I’m sharing my... [...]

This is a reminder for the Adweek webinar to be held on June 26, 2024. Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment. Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET. The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance... [...]