HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Everything I Learned From 3 Years Of Working For Seth Godin’ featuring Wes Kao (co-founder of Maven and altMBA). This video covers the following: Partnering with Seth Godin. Airbnb faced city opposition, used snarky campaigns. Embrace the grind to achieve success. Distinguishing strategy from strategic thinking is crucial. Working with Seth was transformative, raising standards. How can a manager increase team standards?... [...]

This is a reminder for the Adweek webinar to be held on June 20, 2024. Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater. Adweek is hosting a webinar ‘An Insider’s Approach to Measuring Ad Effectiveness’ on Thursday, June 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how top agencies are measuring... [...]

This is a reminder for the MarketingProfs webinar to be held on June 20, 2024. The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed. MarketingProfs is hosting a webinar ‘It’s Time to Reimagine How You Run Marketing’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster than ever. Drawing on insights... [...]

This is a reminder for the CMI webinar to be held on June 20, 2024. LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored to specific business goals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: LinkedIn Ads for B2B’ on Thursday, June 20, 2024, at 1.30 pm EDT. The CMI team says, “LinkedIn Ads feature unparalleled targeting for B2B... [...]

Marketing is a challenging profession due to its need for continuous adaptation to evolving consumer behaviors and market trends. It requires a strategic blend of creativity, data analysis, and technological proficiency to stay competitive and deliver impactful campaigns. Content Marketing Institute contributor Robert Rose has published a research-backed article on marketing to marketers. He says, “I know you hear a lot about using video and audio to engage buyers — I do, too. And those formats have their place. However, most marketers (55%) still prefer to consume work-related content... [...]

Leverage Instagram’s visual appeal by showcasing products through high-quality photos and engaging stories to attract potential customers. Utilize features like shoppable posts and Instagram ads to streamline the purchasing process and boost sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Selling More With Instagram: A Proven Organic Strategy’ featuring Kar Brulhart. This episode covers the following: The Power of Instagram for Selling Recent Instagram... [...]

LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored to specific business goals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: LinkedIn Ads for B2B’ on Thursday, June 20, 2024, at 1.30 pm EDT. The CMI team says, “LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience.... [...]

Enterprise Digital Asset Management (DAM) platforms streamline the organization, storage, and retrieval of digital assets, enhancing collaboration and productivity across large organizations. These systems ensure secure access, version control, and metadata management, optimizing the lifecycle of digital content. MarTech has published ‘Enterprise Digital Asset Management Platforms: A Marketer’s Guide’. MarTech’s latest publication of the “Enterprise Digital Asset Management Platforms: A Marketer’s Guide” examines the market for enterprise digital asset... [...]

Content Marketing Institute is hosting a webinar ‘Demand Excellence: A Revenue Leader’s How-To Guide for Sculpting Accountability’ on Thursday, June 27, 2024, at 1.30 pm EDT. The CMI team says, “In this no-nonsense conversation, Rose Garden Founder and CEO Ali Mirza lays out an actionable plan for CEOs and other revenue leaders ready to turn their organizations into high-performing revenue engines. Drawing from his experience turning around struggling companies, Ali delivers a detailed road map for instilling a culture of unwavering accountability. No excuses, no compromises—just... [...]

Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. Adweek is hosting a webinar ‘Make Your Brand Part of the (Actual) Conversation’ on Thursday, July 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to use conversational media to maximize your brand’s impact during the upcoming sale and holiday season. You’ll find out: Insights from GIPHY to help you unlock tentpole-specific strategies for your brand How to boost reach and engagement with moments-driven takeovers Best practices to help you master... [...]