This is a reminder for the MarketingProfs webinar to be held on June 26, 2024. Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly. MarketingProfs is hosting a webinar ‘Building Out Your Small Business Demand Gen Strategy With AI’ on Wednesday, June 26, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this FREE session from AI for Demand Gen Marketers, you’ll learn how to ready your business to use AI successfully. Join... [...]

This is a reminder for the MarketingProfs webinar to be held on June 24, 2024.  Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing... [...]

In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, June 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited to share the findings with you. Join us for our “State of Marketing... [...]

This is a reminder for the Adweek webinar to be held on June 24, 2024.  Digital Content Strategy focuses on creating and distributing valuable, relevant content to engage a target audience online. It aims to build brand awareness, drive traffic, and foster customer loyalty through blogs, videos, social media, and more. Adweek is hosting a webinar ‘Transform Your Digital Content Strategy’ on Tuesday, June 25, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the core elements necessary to deliver top-tier digital content that resonates with customers from Contentful... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating a Sustainable Instagram Strategy in Five Easy Steps’ featuring Lucas O’Keefe. This episode covers the following: Why Marketers and Creators Struggle With Instagram Marketing Defining a Sustainable Instagram Marketing Strategy Creating a Sustainable Instagram Strategy Step 1: Identify Your Ideal Follower Creating a Sustainable Instagram Strategy Step 2: Choose the Right Content Format for Your Message... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Do You Win Big On A Small Budget? (2024 Marketing Strategy)’. This video covers the following: Psychiatrist discusses revolutionary approach to marketing. Marketing seeks efficiency while facing measurement challenges. Importance of taking action without guaranteed outcomes. Manage CEO by playing offense, not defense. Measurable things make tying dollars to results difficult. New skill set for marketers to learn.... [...]

Red Bull’s marketing strategy is renowned for its focus on extreme sports and adventure, effectively associating the brand with high-energy activities. Their innovative content marketing, including sponsoring major events and creating engaging multimedia content, has significantly boosted their global brand recognition and loyalty. HubSpot contributor Kipp Bodnar has published an article featuring the marketing techniques behind Red Bull’s $16 billion success.  He says, “As discussed in a recent episode of Marketing Against the Grain, here are some of the most innovative strategies... [...]

HubSpot has published a new video ‘4 Things I Wish I Knew Before Becoming an Entrepreneur’. The HubSpot team says, “I’m spilling the tea on the 4 things I wish I knew before diving into the wild world of entrepreneurship. Discover why having a solid routine is the secret sauce to staying sane and productive. And spoiler alert: Your income won’t be consistent! Learn how to navigate the ups and downs and keep your finances in check. These days, a great website isn’t enough so find out how to drive traffic and attract... [...]

Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. Adweek is hosting a webinar ‘The State of CTV Ad Targeting’ on Thursday, July 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN. You’ll find out: How CTV can boost performance across all of... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to White-Label Your Agency Services’ featuring Jackie Benjamin. This episode covers the following: Why White-Label Marketing Is Beneficial for Marketing Agencies How to Start Offering Your Services as White-Label Solutions to Other Agencies How to Set Up Your White-Label Services for Success How to Determine Which of Your Services are Suitable for White-Labeling How to Price Your White-Label Services How to... [...]