Digital Marketing Depot has published a new white paper titled ‘The 5 Best Practices of Leading Marketing Teams’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices of... [...]

The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships with customers from Stackline CEO Michael Lagoni and CMO Benjamin Felix. You’ll find out: Techniques for measuring brand performance through new customer loyalty metrics and industry benchmarks Agile strategies to identify and activate these insights... [...]

OpenAI is developing a new type of agent that can control personal computers to automate tasks, handling web-based tasks without predefined functions for each website. This approach aims to teach agents fundamental skills rather than creating different functions for every website. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘OpenAI Agents 2.0… Is This The End Of Google Search?’. The HubSpot team says, “Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Lead Generation Funnel Strategy: From Idea to Execution’ featuring Alisha Conlin-Hurd. The SME team says, “Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? Explore how to build lead generation funnels that convert.” Social Media Examiner              [...]

HubSpot has published a new video ‘9 Pro Tips to Start Your Podcast in 2024’. The HubSpot team says, “If you’re looking to establish expertise in your industry and build your brand, this video is a one stop shop for all the podcast tips that you’ll need to build a compelling, thriving show to engage your listeners. Podcasts are an accessible, affordable way to boost your business, and we’ll tell you everything you need to know about the kind of equipment to use, free software to take advantage of, and AI tools to help your production sound top notch. There’s... [...]

Digital Marketing Depot has published ‘Email Marketing Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category. In... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Boundaries, Breaks, and Delegation: Insights on Agency Leadership’ featuring Terry Isner. The SME team says, “Do you feel guilty taking time off? Not sure your team can manage without you? Discover how agency owners and leadership can prioritize self-care, delegate more, and boost innovation through transparent communication and vulnerability.” Social Media Examiner              [...]

HubSpot has published a new video ‘Finding Your Audience: What You Can Learn From Stanley’. The HubSpot team says, “In this video, we’re breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that’s been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you’re a marketer looking to learn from real-world triumphs, this is a story you can’t afford... [...]

Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences with a passion Strategies to reach hugely valuable audiences with... [...]

This is a reminder for the Adweek webinar to be held on February 28, 2024.  TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST. The Adweek team says, “Get actionable insights—including highlights... [...]