Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Organic Social Marketing Strategy’ featuring Jenny Li Fowler. The SME team says, “Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? Explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance.” https://www.youtube.com/watch?v=_YREiTvnYQk Social Media Examiner      [...]

Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world of AI-powered media activation from Ericka Podesta McCoy, CMO of Resonate.... [...]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how... [...]

This is a reminder for the CMI webinar to be  held on February 15, 2024.  Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one... [...]

Digital Marketing Depot has published a new white paper titled ‘9 SEO A/B test case studies to boost your travel site’s SEO performance’. The DMD team says, “In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 real SEO A/B tests in this white paper. Some of the topics covered: Does shortening title tags enable Google to rewrite them better? Can you target featured snippets by adding content? Can adding third-party... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Of The MOST Effective Marketing Strategies For 2024’. The HubSpot team says, “Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.” https://www.youtube.com/watch?v=Iugl1bChBZ0 HubSpot  [...]

HubSpot has published the latest episode of ‘How This +$80M Founder Launches A Startup In A Weekend’. The HubSpot team says, “Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) talk to Noah Kagan (   / noahkagan   ) about how to launch a million dollar business in 48 hours.“   HubSpot  [...]

Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one seems to get quite right. In truth, there’s a lot of idiosyncrasies... [...]

This is a reminder for the Adweek webinar to be held on February 13, 2024.  The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST. The Adweek team says, “Get a playbook for post-cookie sports marketing from Sportradar’s EVP of global marketing Adam Azor and VP of fan engagement strategy Mike Falconer. You’ll find out: Why data collaboration is key to meeting... [...]