Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Instagram Lead Generation Strategy’ featuring Michelle Gifford. The SME team says, “Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Explore Instagram lead generation strategy.” Social Media Examiner              [...]

HubSpot has published a new video ‘How To Create a Value Proposition in 2024’. The HubSpot team says, “What are the components of a great value proposition and how do you create one for your business? In this video, we’ll break down the steps to crafting an effective, compelling value proposition that’s unique to your brand, including dos and don’ts, templates, and examples from successful companies like Amazon, Evernote and Shopify. Find out why a value proposition is so important to your marketing strategy and how creating one can improve your conversion rates as... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Eliminate Fixed Costs: Financial Tips for Marketing Agencies’ featuring Damien Papworth. The SME team says, “Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? Learn key strategies for managing finances through unpredictable conditions.” Social Media Examiner            [...]

Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’. In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic. Ahrefs  [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Breaking Down Red Bull’s $16 Billion Marketing Strategy’. The HubSpot team says, “What can we learn from Red Bull’s $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz’s marketing genius. He transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey... [...]

Paid media marketing, also known as paid advertising or paid digital marketing, involves the use of paid channels or platforms to promote products, services, or brands to a target audience. Search Engine Journal contributor Brooke Osmundson has published an article on seven changes marketers should make for paid media marketing in 2024. She says, “Here are seven changes you should incorporate without a second thought. 1. Review & Revise Google Tags If you rely on Google tags for conversion tracking, this change should not be ignored. In January 2024, Google made an update to its Consent... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behavioral Economics: How Understanding the Brain Can Build Your Business’ featuring Melina Palmer . The SME team says, “Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? Explore how understanding the brain can help your business.” https://www.youtube.com/watch?v=DAuBcvV_oEA Social Media Examiner          [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Your 6 Biggest Marketing Problems Solved in 53 Minutes’. The HubSpot team says, “Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.” https://www.youtube.com/watch?v=vaPc1OISyew   HubSpot  [...]

HubSpot has published a new video ‘How to Write a Blog Post with AI in 10 Minutes or LESS’. This video covers the following: How to write a blog post tailored to your business and optimized for search results A step-by-step walkthrough of our AI assistant blog creation tool How to use 6 unique blog formats with examples and templates Tips and tricks to elevate your blogging game and streamline the whole process! https://www.youtube.com/watch?v=74ECLerijhc HubSpot  [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Mastering Organic Marketing: Strategies To Grow Your Business’. The HubSpot team says, “Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.” https://www.youtube.com/watch?v=1RMqQTK-Kvs HubSpot              [...]