Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How Marketing Strategists Can Become In-House Content Creators’ featuring Jayde Powell. The SME team says, “Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? Discover how to embrace a hybrid creator-strategist role and how to charge for your creative services.” https://www.youtube.com/watch?v=dJ-hobh4FSM Social Media Examiner          [...]

HubSpot has published ‘The 2024 State of Marketing & Trends Report’ featuring data from 1400+ global marketers. Maxwell Iskiev says, “If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences. While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve even faster. Using data from our survey of 1460 B2B and B2C marketers... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.” https://www.youtube.com/watch?v=KIE8hmH0fLM HubSpot          [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Organic Social Marketing Strategy’ featuring Jenny Li Fowler. The SME team says, “Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? Explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance.” https://www.youtube.com/watch?v=_YREiTvnYQk Social Media Examiner      [...]

Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world of AI-powered media activation from Ericka Podesta McCoy, CMO of Resonate.... [...]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how... [...]

This is a reminder for the CMI webinar to be  held on February 15, 2024.  Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing Content: A Path Forward’ on Thursday, February 15, 2024, at 1.00 pm ET. The ID team says, “Single sourcing content has been described as “the white whale of our industry” – the thing we’re convinced we can do, but no one... [...]

Digital Marketing Depot has published a new white paper titled ‘9 SEO A/B test case studies to boost your travel site’s SEO performance’. The DMD team says, “In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 real SEO A/B tests in this white paper. Some of the topics covered: Does shortening title tags enable Google to rewrite them better? Can you target featured snippets by adding content? Can adding third-party... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Of The MOST Effective Marketing Strategies For 2024’. The HubSpot team says, “Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.” https://www.youtube.com/watch?v=Iugl1bChBZ0 HubSpot  [...]