Marketo has released an ebook titled “Take Your Email Marketing To New Levels”.The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns.There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don’t exist because what works for one audience won’t necessarily work for another. And because... [...]

eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014”.The eMarketer team says, “What will the digital landscape look like in 2014?Desktop internet and social network usage growth has plateaued as the momentum moves to mobile.Video viewing on digital devices continues to go mainstream with the help of smartphones and tablets.Tablets fuel mcommerce—more than half of tablet users are expected to buy online next year.US Digital Media Usage: A Snapshot of 2014, an infographic report from eMarketer, illustrates key digital media usage trends... [...]

Marketo has released an ebook titled “Email Marketing Metrics that Matter”.The Marketo team says, “It’s no secret that top executives don’t really care about the open rate or click-through rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential.This eBook helps you determine the best use of “traditional” metrics, plus shows you new email metrics that help you measure... [...]

StrongView has released a free guide titled  “Using Social Data to Win at Email Marketing”.The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations.Key Topics4 Types of actionable social data for email marketing6 Steps for optimizing email campaigns with social dataTechnology requirements for harnessing... [...]

HubSpot has released an ebook titled  “An Introduction to Twitter for Business”.The HubSpot team says, “The majority of today’s “traditional” marketers reach their audiences through direct mail, email blasts, and cold calling. While these methods may have worked in the past, now consumers can easily block messages they don’t want to hear.But don’t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. The marketing industry has evolved into an era of social media marketing – an inbound way of getting... [...]

Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”.The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting!This 70 page guide will show you:The right metrics for understanding and interpreting marketing resultsWhy measuring marketing programs is difficult, and how to do it correctly and efficientlyRevenue metrics that get the executives’ attention and prove marketing... [...]

InsideView has released a free guide titled “How to Use Twitter for Social Selling”.The InsideView team says, “Learn all of the tools and strategies you need to get ahead of the game using The Ultimate Guide: How to Use Twitter for Social Selling. Our free guide will show you how to build a powerful, personal brand and leverage it to drive hot leads into your sales pipeline.How do B2B companies enable social selling with Twitter in an environment with long sales cycles and traditional sales methodologies? This guide will show you how by covering all of the terminology and... [...]

Aweber has released an ebook titled “The New State of Email Marketing”.Rachel Acquaviva says, “So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out just what to do once you get there.Our guide to navigating social media for beginners can help whether you are looking to join your very first social media site or want to... [...]

HubSpot has released ‘A Treasure Chest of Remarkable Content Ideas & a Guide to Create Your Own’.The HubSpot team says, “Generating good content usually requires a lot more brainstorming than people expect. We know from experience how frustrating it can be to stare at a blank computer screen, totally stumped on what to write next.It’s in these dark times of writer’s block that every content creator should have a little something in their back pocket – better yet, a treasure chest of remarkable ideas and guide to create their own.Don’t miss out on... [...]

Marketo has released an ebook titled “The New State of Email Marketing”.The Marketo team says, “Is your email marketing using the power of precision? Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could.As today’s marketer knows, the more specialized the content, the greater the impact – which means that marketing automation provides email marketing with a special ability to attract, convert, and close more effectively than ever before.Download our new eBook... [...]