HubSpot has released a free ebook titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Looking for practical, actionable, and trustworthyadvice to start improving your marketing immediately? We asked experts from different corners of the marketing industry to reveal some of their best tips. This collection includes brilliant bits of wisdom and advice about topics such as content creation, SEO, public relations, Twitter, and lead generation. Expert contributors include: Ann Handley, CCO, MarketingProfs; co-Author, Content Rules Jay Baer, Founder... [...]

Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]

StrongMail has released a free guide titled “Mobile Email Optimization Success Guide”. The StrongMail team says, “Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption. Download this mobile optimization success guide to see how brands are tackling this forefront and get actionable tips on how you can design your... [...]

HubSpot has released “2013 State of Inbound Marketing Annual Report”. The HubSpot team says, “For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? Download HubSpot’s 5th Annual State of Inbound Marketing Reportfor answers to these questions, and more. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs,... [...]

HubSpot has released a free guide “Evaluate a Marketing Agency”. The HubSpot team says, “In today’s data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.”¹ To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate... [...]

Marketo has released “Your Cheat Sheets to Social Success!” document. The Marketo team says, “Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for: Twitter: Discover how to identify influencers and build brand affinity Facebook: Learn best practices and how to build relationships with your prospects LinkedIn: What you need on your company page and how to leverage... [...]

Bazaarvoice has released a free white paper titled “Real ROI from Social in 5 Steps”. The Bazaarvoice team says, “Social has changed marketing forever. Not only are brand conversations happening 24/7, but they are taking place on multiple social channels around the world. Your team is investing time and effort engaging in these channels, but like most in your position, you’ve probably found it’s challenging to connect profits to your team’s activities. Bazaarvoice has taken the collective insights of over 2,000 of the world’s leading brands and developed... [...]

HubSpot has released a free guide “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimize for conversion, download our new introductory guide. After reading this 48-page guide, you’ll be able... [...]

Bizo has released a free guide “Top 7 B2B Advertising Traps to Avoid”. The Bizo team says, “You’re one step closer to better navigating the world of B2B advertising. Get the guide that will show you: How multi-channel attribution is key to achieving the most accurate picture of marketing ROI Which targeting techniques will help you reach the exact people you’re after Why branding matters, especially in B2B marketing How display advertising can generate leads and support your other marketing channels”. Bizo’s ‘Top 7 B2B Advertising Traps to Avoid’... [...]

ExactTarget has released a free guide titled “Are you leaving money on the table?”. The ExactTarget team says, “Let’s face it, gaining and retaining customers can often feel like a high stakes match. What’s the right balance between what you’ll give in the way of offers or discounts and what you’ll gain in shopper loyalty? Turns out maximizing conversion opportunities and delivering the best possible user experience aren’t mutually exclusive. In this piece, “10 Ways Retailers Are Leaving Money On The Table,” ExactTarget and iGoDigital (an ExactTarget company) explore... [...]