HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers? Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]

Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”. The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget? Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems. If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions... [...]

HubSpot has released a free ebook titled “The Future of Social Media”. The HubSpot team says, “We hear this often: Social media has introduced windows of opportunity for brands to improve their business. What we don’t hear is what is behind that window. It’s time to open those curtains and unveil that opportunity: context. Our marketing and sales conversations lack context – real, human context. Social media is where that context can be discovered. The future of social media is using context to personalize our conversations by focusing on people, not profiles. Download... [...]

HubSpot has released a free ebook titled “How to Generate Leads Using Facebook”. The HubSpot team says, “74% of marketers say that Facebook is important to their lead generation strategies. So what are you waiting for? Join these marketers  by downloading our latest ebook, How to Generate Leads Using Facebook. This guide comes complete with expert insights from the co-author of Facebook Marketing for Dummies, Andrea Vahl. Specifically, this 37-page will cover: The Type of Content You Should Post on Facebook How to Capture Leads From Facebook How to Start Advertising on Facebook How... [...]

Marketo has released an ebook titled “Definitive Guide to Social Marketing”. The Marketo team says, “The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download this eBook and learn how to: Staff your social media team and get your entire organization on board Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest... [...]

StrongMail has released a free guide titled “13 Cross-Channel Marketing Strategies for 2013”. The StrongMail team says, “2012 saw explosive growth of opportunities and challenges for marketers as they faced new emerging marketing channels and newly empowered consumers, and these changes and challenges show no sign of letting up. Marketing strategies must evolve and advance in order to remain relevant and valuable for today’s increasingly savvy consumer. Download this guide to see how you can graduate your campaigns into an arena of real-time relevance generating significant... [...]

Marketo has released an ebook titled “Create Posts People Want To Share”. The Marketo team says, “Are you still trying to find the right formula for making your Facebook posts more shareable? In this eBook, you’ll learn key tips and strategies for creating highly shareable posts, plus get a look at the latest research on Facebook’s emerging marketing ecosystem. We’ll also discuss mistakes that make many posts not shareable. This eBook will show you how to create posts that more people will want to share and includes: Facebook post best practices Real Facebook case studies Research... [...]

HubSpot has released a free report titled “The First Comprehensive Review of European Inbound Marketing”. The HubSpot team says, “80% of marketers in Europe integrate inbound marketing with their larger business goals. How does your company stack up? Is Europe really behind the U.S. in adopting inbound marketing? Download HubSpot’s 1st Annual State of Inbound Marketing – Europe Report for answers to these questions, and more. This report is the first and only comprehensive review of the inbound industry available, with data analysis from 13 different countries, including... [...]

HubSpot has released a free chapter from the book ‘The Science of Marketing’ by Dan Zarella. The chapter is titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Twitter isn’t all unicorns-and-rainbows. It’s numbers, data, hard facts and science. Learn how to get more out of your Twitter efforts with this free excerpt chapter on Twitter from Dan Zarrella’s upcoming book The Science of Marketing. In this chapter, you’ll learn: How to get more followers. The data behind retweets. What behaviors get more clicks. How... [...]

HubSpot has released a free cheat sheet titled “The Six Marketing Metrics Your Boss Actually Cares About”. The HubSpot team says, “As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss?In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 12-page cheat sheet, you’ll find: 6... [...]