HubSpot has released a training package “The Marketer’s Crash Course in Visual Content Creation”. The HubSpot team says, “Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers. In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing... [...]

Bronto has released a free white paper titled “Activate and Engage”. The Bronto team says, “As a marketer, you are aware that increasing consumer mobile usage means growing mobile marketing opportunities. To engage these connected consumers, retailers are integrating the mobile channel into their marketing strategies with Short Message Service (SMS) campaigns. The white paper includes actionable takeaways for retailers, including: Three Strategies To Use SMS for Customer Activation Case Study Examples & Early Results from SMS Campaigns Download the white paper and learn... [...]

ShopIgniter has released a free white paper titled “Marketing in Social Streams”. The ShopIgniter team says, “For most brands, reaching customers in social and mobile is a strategic priority. There are huge rewards awaiting marketers that figure out how to both reach customers here and get them on the path to purchase. And since more than 50% of social activity is on mobile devices, your social customers are your mobile customers. Finally, executing interactive campaigns within social streams is the most effective way to increase real business outcomes from your digital... [...]

ExactTarget has released a free guide titled “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience”. The ExactTarget team says, “As the lines between customer service and marketing blur, it’s becoming more important than ever to develop a social strategy for both elements of your business. In this guide, 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience, you’ll learn: Why responsive customer service is critical for customer loyalty Ways to turn good customer service into great marketing How an efficient social media... [...]

HubSpot has released a free ebook titled “How HubSpot Does Inbound: Creating a Content Machine”. The HubSpot team says, “People always ask, “How does HubSpot publish such high volumes of content?” The answer lies behind all our work to build a content machine. We realized early on that to “do” inbound marketing, you need to “do” content. To help share our learnings with you, we put together our latest ebook on how we’ve created a content machine. We’ll specifically share our secrets on: How to Create a Culture of Content Refining... [...]

Silverpop has released a free ebook titled “7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform”. The Silverpop team says, “Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it. Download our white paper and learn how extending your digital marketing toolbox by integrating with related marketing technologies can help solve these challenges and enhance your marketing programs, including: Making your website as dynamic and customized... [...]

Marketo has released “A Guide to Creating Content for Demand Generation”. The Marketo team says, “Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn:  The six rules of content marketing How to map content to buying stages The three R’s of content optimization Download the Content Marketing guide to create... [...]

HubSpot has released a “The Handy Tool Kit for Launching & Measuring a Remarkable Campaign”. The HubSpot team says, “As marketers, we put a lot of effort into planning and launching campaigns. But sometimes our results fall short. What tools do you need to make your next campaign a huge success? This free tool kit is your guide to everything you need to launch and measure a remarkable campaign. Whether you’re just getting started, or looking to improve the effectiveness of your current campaigns, this tool kit will help you ensure you’re driving the best possible... [...]

ExactTarget has released a free guide titled “Designing for the Mobile Inbox”. The ExactTarget team says, “There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. The reality is that subscribers will likely view your messages on a variety of devices, including laptops, desktops, smart phones, and tablet computers. So if you aren’t already considering all these devices as part of your... [...]

HubSpot has released a free collection titled “16 Companies from “Boring” Industries Creating Remarkable Content”. The HubSpot team says, “When we talk to companies about the practice of creating content to help attract new business, one of their number one concerns is that their products or services are not interesting enough to warrant blog posts, videos, ebooks, tweets or eye-catching photos. To prove it’s possible to create exciting content despite being a seemingly boring company, we’ve compiled 16 examples of brands that are telling stories in ways that... [...]