Extole has released a free guide titled “Ultimate Guide to Referral Marketing Programs”. The Extole team says, “Understand the best practices of referral marketing programs so that you can harness the power of your customer advocates to drive new sales and traffic. Extole’s Ultimate Guide to Referral Marketing Programs outlines: Why referral programs are a critical acquisition strategy 6 best practices for referral marketing programs How to measure results and calculate “real” ROI Real life success stories of referral marketing programs”. Extole’s... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

ExactTarget has released a free guide titled “A Marketer’s Guide to Cross-Channel RFP Success”. The ExactTarget team says, “Selecting a partner for your cross-channel marketing needs can be a daunting task. As the industry moves at warp-speed and technology platforms all begin to look alike, it is more important than ever to cut through the clutter and identify what truly differentiates one vendor from another in their ability to deliver long-term cross-channel success. In this guide you’ll find: A step-by-step guide to the RFP process Key scenarios to consider during your... [...]

The latest article on ‘Business 2 Community’ is titled “5 Elements of a Smokin’ Hot Pinterest Marketing Strategy”. Genia Stevens says, “Pinterest has quickly become one of the best ways to market your products and services through referrals from individuals who have a genuine interest in what you have to offer. Marketers understand that buyers are more likely to purchase products or services that their peers are using.  If you’re not “pinning” your products or services – or allowing your customers the ability to quickly and easily pin them – then you are missing... [...]

HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business. Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations... [...]

HubSpot has released a free guide titled “A Guide to Killer Marketing Content”. The HubSpot team says, “Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. But constantly coming up with new content ideas can be challenging. Learn how to keep your content flowing with our new ebook, “A Practical Guide to Killer Marketing Content,” which provides a step-by-step approach to help you handle the demands of constant content creation. In this 38-page guide, you will learn: How to build buyer personas to... [...]

Bronto has released a free guide titled “Retailers’ 2013 Marketing Guide”. The Bronto team says, “Let’s face it, some “trends and predictions” reports are, well, rather predictable. What commerce marketers need are upcoming trends, on-target predictions and actionable advice from in-the-trenches experts. Written by marketing strategists who provide revenue-driving guidance to retailers on a daily basis, this guide provides need-to-know information and includes examples from top retailers showing these trends in action. Topics include: Using past purchase... [...]

HubSpot has released a free guide titled “How the New Facebook News Feed Changes Your Content Strategy”. The HubSpot team says, “On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design. These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to... [...]

ClickTale has released a “Website Optimization Project Template”. The ClickTale team says, “This PPT template provides a turnkey, comprehensive baseline for your next optimization project.  Whether you would like to increase conversion rate, or find better website monetization tactics, this template covers all of the steps you need to achieve your goal. We’ve designed this project template to help you structure a full optimization program including: Identifying enhancements that deliver the biggest wins Lowering form and cart abandonment Increasing user engagement Streamlining... [...]

ExactTarget has released a free guide titled “Cross-Channel Checklist”. The ExactTarget team says, “2012 was a thrilling year for cross-channel marketing, and the forecast for 2013 looks even brighter. As your company moves into the new year, you may be wondering where to start with your marketing efforts. In this white paper paper, we’ll show you how eBags drove sales with their cross-channel back to school campaign, Bag an iPad. You’ll learn how eBags used ExactTarget’s Interactive Marketing Hub, complete with applications like ExactTarget SocialPages™, ExactTarget... [...]