Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better alternative than maintaining a corporate blog. Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn’t ensure any business benefit. It takes a tremendous amount... [...]

George Chilton says, “Imagine that you’re on a date. He’s tall, dark and handsome — your dream guy — but soon enough things start to go wrong. He lies about everything, exaggerates his achievements, jumps from one topic to the next without pause or logic and, even worse, whips out a briefcase of fake Cartier watches and tries to sell you one. You’ll be asking for the bill before you even get to dessert and then uploading him straight to Tinder horror stories, right? Well, that’s how commissioning editors feel when they start to read a promising article, and it’s... [...]

Lindsay Kolowich says, “According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog. If you’re... [...]

Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So which... [...]

Brian Childs says, “Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what’s “good” becomes subjective. Because regular blogging has such a positive impact on inbound traffic, the process of coming... [...]

Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products. Content can be an incredible advantage for your marketing campaign if you use it correctly. According to research, 57 percent of marketers reported customer content as their top marketing priority. This is a direct result of the fact that 78 percent of consumers will trust your organization if you provide custom content with the intent of building... [...]

Liz Willits says, “One of the great things about blogging is that it perfectly fits into so many other digital marketing strategies you might already have in place. And if you’re not yet using it to grow your email list and nurture an engaged community of readers, you could be missing out on some huge business opportunities. According to a Hubspot study, B2B marketers who blog generate 67 percent more leadsthan those who do not. Sixty-seven percent!  So why does blogging help marketers get so many more leads? Well, there are three main reasons: 1) Blogging tends to generate high-quality... [...]

Jordan Kasteler says, “We live in an attachment society. Take a look around any coffee shop, restaurant, park or mall, and you’ll see people’s noses glued to their smartphone screens. These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And it’s dangerous. Overuse of mobile devices is causing people’s sleep patterns to be disrupted, dizziness, headaches and so much more. Still, despite the dangers, people still use their smartphone religiously. As a business, this behavior is one to capitalize on. But... [...]

Ramons Sukhraj says, “So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. When I discovered this, two thoughts quickly entered my mind — one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?” With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. Despite this newfound hurdle, there are still several simple, data-backed... [...]

Brian Gardner says, “On this week’s episode, we’re joined by Shay Bocks of Feast Design Company. Shay started hustlin’ in 2008 to connect her creative gifts and ravenous curiosity with the ambition of creative entrepreneurs. Nowadays, that dream has manifested into a full-time operation serving other dreamers just like herself. Within the Genesis community, Shay is best known for her Foodie Pro theme, one that has continually been the best-selling theme on StudioPress. She followed that up with a theme called Brunch Pro and will soon be releasing a third food blogging theme called... [...]