Tony Messer says, “Do you want to be a better business blogger? The simple fact is that setting up a blog for your business is one of the smartest moves you can make. Why? Because content is the future of online marketing and businesses that are creating andpromoting content on their blog on an ongoing basis are building a long term advantage over less savvy competitors. The problem? Blogging takes time. Anyone who tells you that blogging is essentially free because you’re not paying for traffic in the traditional sense as you are with Pay-Per-Click (PPC) has obviously not run a business.... [...]

Andy Obusek says, “Whether blogging is the heart and soul of your business or just another channel through which you communicate to your audience, you know it’s a great way to keep your community and email list engaged. But as with anything you do, there are ways of making the process more time-efficient, and less frustrating. Now, you may have some not-so-fun memories of times when you’ve wrestled with formatting a blog post in your platform’s WYSIWYG (“What you see is what you get”) editor to get it to look just right. Or maybe you’re the type who spends hours writing HTML... [...]

Lindsay Kolowich says, “Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new... [...]

The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance your blog from both an SEO and user perspective. If you aren’t already, put these tips into practice for a blog that’s as helpful as it is successful. Blog SEO Tips 1. Unique, Quality Content. For a while now, we’ve heard over and over that content is king. However, you can’t... [...]

Christopher Jan Benitez says, “There are lots of factors that determine the success of business blogging. One of those factors takes place even before building a blog for your business. Choosing the platform where to host your blog is important as it serves as the foundation where your blog rests. Therefore, it is crucial that you get selecting a blogging platform right the first time. If you feel that you have chosen wrong, you will need to undergo a painstaking process of transferring all your content from your old blogging platform to a new one. This goes by also saying that there is no... [...]

Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining your targeted audience should follow a particular strategy and should drill down to the details as much as is possible. The more you can identify your audience, build a persona, and then target them, the more success you’re likely to see... [...]

Lindsay Kolowich says, “Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google’s copious algorithm updates. How do you know what matters and what doesn’t? What are today’s blog SEO best practices, and what’s considered “old-school”? How on earth can... [...]

Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

James Stew says, “Video is just getting bigger, particularly in how it impacts your business. Whether you choose to shoot recorded video, go live on Facebook or perhaps Snapchat your audience, there’s no doubt that video has the potential to change your business in a massive way. However, a lot of people I speak to just don’t see how video can be incorporated into their existing business model or blog. This is a completely valid hesitation, considering we are all strapped for time, and it sparked my curiosity. What are the best ways for a blogger to use video on their blog to build their... [...]