Successful email marketing hinges on crafting compelling content, segmenting audiences effectively, and optimizing delivery times, fostering meaningful engagement and driving desired actions with measurable results. By leveraging personalization and automation while maintaining relevance and consistency, businesses can cultivate strong customer relationships and achieve sustained growth through email campaigns. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Effective Strategies for Successful Email Marketing’ featuring Jay... [...]

Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT. The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer, and guest speaker Tina Moffett, principal analyst at Forrester, will... [...]

A/B testing is a method used in marketing and product development to compare two versions of a webpage, app, or marketing asset to determine which performs better. By randomly showing different versions to users and measuring their response, it helps optimize elements such as design, copy, and layout for improved user engagement and conversion rates. HubSpot has published a new video ‘A/B Testing: How to Test Landing Pages, Email, CTAs’. The HubSpot team says, “Are you tired of seeing lackluster results from your landing pages, emails, and CTAs? Say goodbye to guesswork... [...]

Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor and Andy Crestodina with Orbit Media for an in-depth exploration... [...]

Ethical marketing practices prioritize transparency, honesty, and respect for consumers, fostering long-term trust and loyalty. They involve promoting products or services responsibly, without misleading or manipulating consumers, and aligning with values such as sustainability and social responsibility. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Socially Responsible Marketing’ featuring Troy Sandidge. The SME team says, “Wondering how to prioritize... [...]

This is a reminder about the CMI webinar to be held on March 14, 2024.  Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In... [...]

AI enhances email marketing by automating processes like segmentation, personalization, and content optimization, leading to higher engagement and conversion rates. By analyzing data and user behavior, AI algorithms can suggest optimal send times, subject lines, and content variations for each recipient. HubSpot has published the latest ‘The AI Strategy That Increased Our Email Conversion Rate By 82%’. The HubSpot team says, “How can an AI generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot,... [...]

This is a reminder for the Adweek webinar to be held on March 12, 2024. Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences... [...]

Email marketing remains a cornerstone of digital communication, offering direct access to a vast audience. It enables personalized interactions, fosters brand loyalty, and drives conversions through tailored content and strategic campaigns. With its cost-effectiveness and measurable results, email marketing remains indispensable for businesses seeking to engage and convert customers effectively. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Email Marketing Tactics That Work’ featuring Sarah... [...]

Lead generation is the lifeblood of business, fueling growth and sustainability. Through targeted strategies and compelling content, businesses attract potential customers and nurture them into valuable leads. Effective lead generation cultivates relationships, converts interest into action, and drives revenue. HubSpot has published the latest ‘If We Started a Business Today, Here’s How We’d Get 100k Leads/Month’. The HubSpot team says, “What would you do if you were building a marketing engine right now? Kipp and Kieran... [...]