Personal branding involves crafting a unique identity that showcases an individual’s expertise, values, and personality. It is a strategic process of establishing a strong online presence through social media, content creation, and networking. Effective personal branding can lead to increased credibility, career opportunities, and influence within your industry or niche. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Personal Branding Tips for Agency Owners’ featuring Sarah Scott. The SME team says, “Wondering... [...]

Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take to be a top brand in the minds of Gen Z? You have to be present where this... [...]

AI for content creation leverages machine learning algorithms to generate, curate, and optimize content at scale. By analyzing data patterns and user preferences, AI can produce personalized and engaging content across various formats, including articles, videos, and social media posts. Integrating AI into content creation workflows enhances efficiency, creativity, and audience engagement while enabling businesses to adapt to evolving market demands. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using GPT Agents For Content... [...]

Marketing platforms play a crucial role in today’s digital landscape, providing businesses with opportunities to reach and engage their target audience effectively. From social media platforms like Facebook, Instagram, and LinkedIn to search engines such as Google and Bing, these platforms offer diverse channels for advertising, content distribution, and audience targeting. Content Marketing Institute contributor Ann Gynn has published an article featuring 50+ blogs, newsletters, podcasts, and video channels favored by marketers. She says, “You’re busy enough doing the work. You don’t... [...]

Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer,... [...]

The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell if you’re using AI to generate your content from Greg Friend, Nativo’s VP of... [...]

GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms, GA4 can analyze vast datasets and identify patterns to help marketers make informed decisions about their campaigns and strategies. Digital Marketing Institute has published the latest ‘AI with DMI’ podcast episode ‘GA4 and AI: Shaping... [...]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across various data sources. Digital Marketing Depot has published ‘Identity Resolution Platforms: A Marketer’s Guide. The DMD team says, “MarTech’s latest publication of the “Identity Resolution Platforms: A Marketer’s... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Growth Strategy That Grew Hubspot To +$30 Billion’. The HubSpot team says, “How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.” HubSpot  [...]

Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:  The impact of emotions on consumer decisions How the effectiveness of advertising creative directly impacts the performance of a campaign Creative... [...]