To produce quality content, you need to learn how to proofread and edit it. By removing grammatical errors and making your content easy to follow, you can make it more reader-friendly. Content Marketing Institute’s Ann Gynn has shared some useful content proofreading and editing tips. She says, “With your editor’s hat on, follow this five-step process: Make sure you understand the overall purpose of the piece of content for the audience and the brand before you read the first word. TIP: Require content creators to write one or two sentences at the top of the content to explain... [...]
Archive for the 'Content Marketing' Category
Quality content enables you to reach your conversion goals. It can help you expand your network, persuade your audience and improve sales. Search Engine Journal contributor Danny Goodwin has shared 10 useful tips for creating high-quality content. He says, “Once you’ve set the parameters necessary to analyze the success or failure of your content marketing strategy, it’s time to start producing. Here are 10 tips to keep you on track. 1. Know Your Search Intent and Call to Action Search intent is the reason behind someone seeking out information online. They may be searching for general... [...]
MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions”. How to Resolve Duplicate Content MOZ [...]
High-quality content enables you to reach a wider audience and make more sales online. Elements such as persuasiveness make your content stand out and perform well. Search Engine Journal and Semrush have published a guide called ‘7 Winning Content Writing Tips for 2021’. The Semrush team says, “We’ll take you through seven top tips for writing impactful content in 2021. 1. Start with Your Goals No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail. Firstly, without goals, you have nothing to measure... [...]
By creating quality content online, you can grow your reach and promote products and services for making more sales. Entrepreneur Magazine contributor Bhavik Sarkhedi has shared six skills you need to become a successful online content creator. He says, “If you follow the principles below, you’ll quickly establish yourself as a creation leader, drawing qualified prospects ready to solve their problems. Search engine optimization You must make your content appealing to search engines in today’s marketing square. Hone your writing abilities helps, certainly, but also use SEO tools... [...]
Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels. HubSpot contributor Patrick Armitage has published an article highlighting 10 content curation tools for marketers. He says, “There are curation tools specifically designed to help you gather, sift through, and curate content. Here’s our list below, categorized by level of expertise. If you occasionally share a relevant post with your customers, you’re already curating content. To build this into a scalable strategy, here... [...]
Quality content can help you attract more customers and close more sales. What you also need apart from content is – consistency. Digital Marketing Institute has published ‘The Beginner’s Guide to Evergreen Content’. The DMI team says, “Here are some specific tips for writing evergreen content: Choose the right keywords. We briefly mentioned already that longtail keywords may be best. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research. Optimize for SEO. Once you have your keywords (one per... [...]
Content is the king but it still needs novelty to grab the attention of your target audience. In his new videoo’7 Essential Skills Digital Content Writers Need’, Neil Patel shares his insights on the kind of skills that can help you become a better content creator. He says, “What you need to do as a writer is, you need to have concise statements. So if you’re a writer, you’re writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don’t,... [...]
A well-planned content creation strategy can accelerate the growth of your business. Quality content helps you create a lasting impression on the minds of your prospects and turn them into customers. Content Marketing Institute contributor Kim Moutsos has shared six useful content calendar strategies. She says, “This post is not for those who choose to hold out for a flash of creative inspiration. It’s for anyone ready to do the dirty work of finding hidden content opportunities to shape and polish into something brilliant. 1. Frack this (aka repurpose it) I know of a content team that... [...]
Your SEO performance depends on the kind of content you publish. Quality content boosts the possibility of getting more web traffic. Bruce Clay has shared five steps to create winning SEO content that gets more visibility in the search results. The Bruce Clay team says, 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results Bruce Clay [...]