Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference your content calendar to identify how the article serves both your audience and your business. That statement won’t go directly in your text most of the time, but it helps influence the message you’ll communicate. Your introduction... [...]

Whatever the content type you publish, you need to make it catchy and impactful. By instilling strong words and phrases, you can continue to get the most from your content publishing efforts. Brian Clark of Copyblogger has shared a list of 50 trigger words and phrases for powerful multimedia content. He says, “The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. The goal of this post is to give you some examples of words that bring the lightning.... [...]

SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing but the essential steps from our Content Optimization Guide packed into a PDF. Save the checklist for yourself or share it with colleagues to make sure your new article is perfectly optimized every time”. 9 Steps to Creating SEO-Friendly... [...]

SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that will help you choose images that will enhance and be releveant to your content. 1. Creative Commons Search Choose whether you want images to add to content for commercial reasons or select the box for free images that can also be adapted... [...]

Your content needs to be error-free to achieve the desired impact on your audience. By following a standard procedure, you can continue to create high-quality content. Copyblogger contributor Stefanie Flaxman has shared 10 content proofreading tips to catch mistakes and publish better content. She says, “Proofreading ensures you’ve thoroughly reviewed your work, so you feel good about releasing it to the world. Here are 10 content proofreading tips that will help you publish with confidence. 1. Proofread backwards Sonia Simone and I used to have a running joke. Whenever I mentioned that proofreading... [...]

Context is the core of your content. It helps you to connect with your audience and make them step up to take the desired action. Search Engine Watch contributor Jack Schuleman has shared three useful strategies to help you create meaningful content with your personal passion. He says, “Using a passion to inform content is straightforward, but instilling this idea throughout a team can take some time. There’s a comfort level that varies from one person to the next. But there are few steps to make the process easier, and it goes something like this: 1. Find opportunities to utilize your... [...]

Content Marketing Institute is hosting a webinar ‘Create Digital Experiences That Engage’ on Friday, December 11 at 1.00 pm ET. The CMI team says, “Take a look at your inbox on any given day, and you likely have multiple emails promoting a virtual event. While this uptick in webinars and virtual conferences has presented professionals with lots of online learning opportunities, it also means your audience might be experiencing virtual event fatigue. To make your virtual event successful, your content needs to stand out in the crowd. The types of content you need to consider for... [...]

Content Marketing Institute is hosting a webinar ‘Acquire, Engage, Accelerate: How to Create Killer Content for Each Stage of the Buying Journey’ on Wednesday, December 9 at 2.00 pm ET. The CMI team says, “No two buyer journeys are alike. Therefore, no two content experiences can be alike. To be successful as a marketing professional today, you need to carefully curate your content for each buyer at each stage of their buying journey. And to show you how to do just that, we’ve enlisted the help of two marketing pros from Drift, Matilda Miglio (Sr. Marketing Manager) and Sarah... [...]

Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can content marketing help (or even drive) your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how: 1. Match content to search intent Just about any website out there is optimized to generate Google organic traffic. In most cases,... [...]

Your content can play a major role in driving more traffic to your websites and blogs. By keeping your content in sync with the search engine algorithm requirements, you can continue to grow your search engine ranking. Go Fish Digital contributor Stewart Fussell has shared an eight-step plan to help you create content for SEO. He says, “I’ve found that the best way to create new content is to use a clear, step-by-step plan that focuses on targeted strategies. Using topics, keywords, and competitors to develop a thoughtfully curated plan will make all the difference for your team. Below... [...]