The latest ‘Aweber’ blog post is titled “March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent”. Hunter Boyle says, “This month, we’re featuring apps you can use to grow your lists and leads, manage list activity in customer support scenarios, and build a beautiful custom dashboard with analytics from your account. Ready to dive into the details? LeadPages LeadPages does just what the name implies: helps you easily create and edit mobile-friendly, fast-loading web pages and forms to generate more leads”. March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent Aweber... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “4 Steps To Scaling Enterprise Content Marketing”. Mitul Gandhi says, “Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous... [...]
The latest post on ‘Mashable’ is titled “7 Tips for Igniting Your Content With Social Media”. Angie Pascale says, “”Content is fire. Social media is gasoline.” Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how... [...]
‘Five Traits of Guest Content That Audiences (and Editors) Can Actually Use’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”. Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore take special care to ensure that they do not lower their usual standards. I was spurred to write this article after reading a blog post about what makes for a great guest post: Kate Morris’s “The Anatomy of a Great Guest Post”... [...]
The latest ‘Econsultancy’ blog post is titled “16 content marketing examples that hit the sweet spot”. Chris Lake says, “Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My own thinking is along the lines of “it doesn’t really matter, and it’s probably both.” I happen to think that we have entered a new golden age for advertising. The very best ads are conceived as shareable content experiences, and we’ve... [...]
The latest article on ‘Marketing Land’ is titled “Why Spending Big On Extraordinary Content Marketing Is A Good Bet”. Jordan Kasteler says, “There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren’t set up to adequately monetize their use by online visitors, thus leading to an overall loss when it comes to comparing... [...]
The latest MOZ blog post is titled “Scaling Up the Effort: The Process Behind Great (Contracted) Content”. Mackenzie Fogelson says, “Writing great content is a lot of hard work. It’s especially difficult when you’re writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf“. Scaling Up the Effort: The Process Behind Great (Contracted) Content MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”. Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites. The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’. Since then, and after more... [...]
The latest post on ‘Copyblogger’ Blog is titled “Become a Content Marketing Expert for Less Than 68 Cents a Day”. Brian Clark says, “ Now that content marketing is the mainstream way to attract and convert prospects online, you’d think that the tested and proven foundational strategies would be common knowledge by now. Unfortunately, that’s not the case. Or, viewed another way, that represents a fantastic opportunity for you. This is just one reason we built Authority, our content marketing education program and networking community: to teach what works in an easy-to-use, ongoing... [...]
Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about the changes tech companies and startups need to implement today to stay relevant and drive... [...]