The latest post on ‘Copyblogger’ Blog is titled “7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post”. Stephanie Flaxman says, “ I don’t get it. When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends. You probably do the same when you find an article that is offensive. What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do. So chances are good that the writer proofread the piece with meticulous... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”. Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there’s a lot of content out there. And yet the demand for content has never been greater. It’s impossible for marketers to create enough original, quality material... [...]
The latest MOZ blog post is titled “3 Steps to Identify Blog Topics that are Relevant to Your Audience”. Aleyda Solis says, “If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about. Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can’t do this all the time. You also want to write... [...]
The latest post on ‘Copyblogger’ Blog is titled “A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs”. Henneke says, “ Phew. You’ve nearly finished your blog post. You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay! But you can’t hit “Publish” yet … you still need to write a final paragraph. You stare out of the window for inspiration. You reread your post. Nothing comes to mind“. A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs ‘Copyblogger’ Blog [...]
The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]
The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”. Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing... [...]
The latest MOZ blog post is titled “New Study Shows Original Content Reaches More People on Facebook”. Chad Wittman says, “Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all. We dug deep into the data to see what the latest change was and wanted to introduce a philosophy to stay ahead of the constant changes. We analyze and monitor this type of data for... [...]
The latest post on ‘Copyblogger’ Blog is titled “Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)”. Brian Clark says, “ Here’s a fact about content marketing that’s actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings. Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content... [...]
The latest article on ‘Marketing Land’ is titled “Content Marketers: Concrete Steps To Finding Your Brand’s Voice”. Harriet Cummings says, “Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking for split ends“. Content... [...]
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”. Demian Farnworth says, “ Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty? Is the teenager happy, confused, or mad? Is the teenager your child? If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content“. Here’s... [...]