The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]
Archive for the 'Content Marketing' Category
The latest article on ‘MarketingProfs’ is titled “How Often Are Marketers Creating Content?”. Ayaz Nanji says, “Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua. However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week. The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all“. How Often Are Marketers Creating Content? MarketingProfs [...]
The latest TopRank blog post is titled “Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying”. Lee Odden says, “An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly. With so much digital marketing advice and information on the web, it’s easy to follow along with the latest best practices. But what about 1 or 2 years from now? How valuable would it be to anticipate the challenges and opportunities beyond the current 6 or 12 months... [...]
The latest ‘Econsultancy’ blog post is titled “Five great ways to ace content marketing in Southeast Asia”. Eu Gene Ang says, “Southeast Asia’s (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates. The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world. So,... [...]
The latest TopRank blog post is titled “Content Marketing With Real-World Events: Pros, Cons, Examples and Best Practices”. Nicolette Beard says, “Conferences, symposiums, summits, trade shows, roundtables and world expos. From intimate, invitation-only events to sprawling Las Vegas-style exhibit halls, most of us have attended at least one industry-specific event. While the business value has been debated off and on over the years, and it was predicted that webinars and other digital forms of online training would eventually replace live events, there is just no substitute for face time... [...]
The latest post on ‘Mashable’ is titled “The Blogger’s Meal Plan: 5 Secrets for Well-Balanced Content”. Rebecca Hiscott says, “Audience engagement is the definitive measure of a blog’s success, whether you’re blogging for a marketing firm or simply to indulge your own interests. You’ve probably watched as some posts go viral while others sit quietly in the corner. But engaging a readership doesn’t mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers. LinkedIn Marketing Solutions recommends... [...]
The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]
The latest article on ‘Marketing Land’ is titled “Content Strategy Gets Tactical: Establishing The Content Workflow”. Rebecca Lieb says, “Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish a content workflow. This is the point at... [...]
‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]
The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For example, emotions play an enormous role in viral content. “People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on,” according to the following... [...]