The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Content Marketing Forecast for 2014 [Infographic]”. Tim Scott says, “What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles,... [...]
The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins to help take your content marketing to new heights. Scribe Scribe is a plugin developed by the people at Copyblogger, so you know it’s good for you and your content. Scribe analyzes your blog posts to make sure the content aligns with the rest... [...]
The latest ‘Econsultancy’ blog post is titled “The new rules of online video advertising”. Ben Davis says, “TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets. In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration. With change occurring in the market, it feels like a good time to re-assess... [...]
MarketingProfs is hosting a free virtual conference on ‘Content Marketing’ on Friday, February 14 at 11.00 am ET. Key speakers of the conference are Michael Brenner, Andrew Davis and Jeff MacGurn. MarketingProfs team says, “Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. Hear what our keynote speaker has to say about this upcoming event. Your FREE pass includes access to: 3 actionable sessions with live, interactive Q&A Exhibit... [...]
The latest ‘Econsultancy’ blog post is titled “Five keys to successful content marketing”. Louis Gudema says, “Companies are giving increasing support to content marketing for a number of good reasons. Many companies, however, are not getting nearly the return on their content marketing efforts that they could. Here are five keys to a successful content marketing program“. Five keys to successful content marketing ‘Econsultancy’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Behind the Scenes: How (and Why) New Rainmaker is Produced”. Robert Bruce says, “ It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker. We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now. Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going“. Behind the... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Just like Olympians must... [...]
The latest article on ‘Marketing Land’ is titled “Nielsen: More Time On Internet Through Smartphones Than PCs”. Greg Sterling says, “Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone... [...]
The latest post on ‘Copyblogger’ Blog is titled “What to Do If Your Great Content Isn’t Getting Found”. Sonia Simone says, “ Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content. And by “high-quality,” we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word. Something people want to read. (Or listen to, or watch.) So if you create that kind of content (or hire someone to create it for you), you’re set, right?“. What to Do If Your Great Content... [...]