The latest article on HubSpot blog is titled “6 Lessons to Help You Launch a Product Like Apple”. Dan Lyons says, “For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models”. 6 Lessons to Help You Launch a Product Like Apple HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “60% of businesses are integrating mobile into wider marketing activities: report”. David Moth says, “Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing. While this obviously means that 40% of businesses still haven’t come up with a coherent mobile strategy, it is an improvement on last year when just over half (51%) of businesses were yet to integrate mobile into their overall marketing campaigns. This indicates... [...]

The latest article on HubSpot blog is titled “How to Add HTML Embed Codes to Your Website [Quick Tip]”. Ginny Soskey says, “If you want to curate others’ content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second … before we get into the nitty gritty of this tip, what the heck does “embed””. How to Add HTML Embed Codes to Your Website [Quick Tip] HubSpot  [...]

The latest article on HubSpot blog is titled “How to Get More Insight Into Your Encrypted Keyword Traffic”. Frank Iska says, “Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made”. How to Get More Insight Into Your Encrypted Keyword Traffic HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The one thing that all marketing is about”. Jason Thibeault says, “You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right content to the right person based on their... [...]

The latest article on HubSpot blog is titled “How to Get In My Inbox: Confessions of an Email Unsubscribe Addict”. Alexis Watt says, “Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in”. How to Get In My Inbox: Confessions of an Email Unsubscribe Addict HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to make website scraping easy”. Robert Durkin says, “September is here again and the kids are back to school. We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process. Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site. This ensures that the data remains accurate and up-to-date and leaves less room for error”. How... [...]

The latest ‘Econsultancy’ blog post is titled “Accenture: customer experience should be the focus of modern marketing”. David Moth says, “One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design”. Digital technologies present a great opportunity for businesses to create... [...]

The latest ‘Aweber’ blog post is titled “How To Flip Criticism Of Your Product On Its Head”. Crystal Gouldey says, “AWard-winning, top-performing ads provide an awful lot of inspiration for business growth, whether you’re a newbie or a seasoned marketer. Gleaning information from the very best takes quite a lot of research, but since we already planned to do this for our own purposes, we put together a four-part series breaking down what exactly made each of these highly lauded ads work“. How To Flip Criticism Of Your Product On Its Head Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Businesses are more likely to outsource display than PPC or social: report”. David Moth says, “Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social. The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social. For many companies, the buying of these media is been owned and managed by different parts of the business with responsibility... [...]