The latest article on HubSpot blog is titled “Your Weekly Social Media To-Do List [In Under 100 Words]”. Maggie Hibma says, “It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media”. Your Weekly Social Media To-Do List [In Under 100 Words] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Can customers reset passwords on your mobile site?”. Graham Charlton says, “Registration and accounts on ecommerce sites have plenty of pros and cons. On the one hand, they can be handy for retention and easy repeat purchases, but they can be a barrier.  They can present a particular problem on mobile especially if shoppers have forgotten login details from previous purchases. To illustrate this point, here’s an example from the M&S mobile site, one which must be causing a number of abandoned purchases”. Can... [...]

The latest article on HubSpot blog is titled “6 Flaws Your Nonprofit’s Mobile Website Should Never Have”. Chad Pollitt says, “The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent studysaid they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009″. 6 Flaws Your Nonprofit’s Mobile Website Should Never Have HubSpot  [...]

The latest ‘Aweber’ blog post is titled “How To Parallel Slim Jim’s AWard-Winning Ad Results”. Crystal Gouldey says, “For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your“. How To Parallel Slim Jim’s AWard-Winning Ad Results Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “10 useful examples of mouseover effects for ecommerce sites”. Graham Charlton says, “Mouseover (or hover) effects can be a useful way for sites to convey information quickly when used well, and can aid conversion.  Of course, such things should be tested for effectiveness, but there are some good examples of their use on ecommerce sites. Here are ten examples, please suggest any other good ones you have seen”. 10 useful examples of mouseover effects for ecommerce sites ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Marketer’s Guide to Getting Started With Content Personalization”. Chad Pollitt says, “Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer — not just”. The Marketer’s Guide to Getting Started With Content Personalization HubSpot  [...]

The latest article on HubSpot blog is titled “Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing”. Meghan Keaney Anderson says, “When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts”. Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing HubSpot  [...]

The latest article on HubSpot blog is titled “10 Deadly Reasons Most Websites Fail [SlideShare]”. Jessica Meher says, “22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born”. 10 Deadly Reasons Most Websites Fail [SlideShare] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Marketing agility: do you measure up?”. Jon Baron says, “Philip Gladman, Diageo’s white spirits director for Western Europe, once commented that because of digital marketing and consumer empowerment, marketers had to become multi-faceted like ‘Swiss army knives’. What Gladman was describing is what I like to call marketing agility. It’s a topic that has garnered interest with most if not all marketers confronted with the fast-changing digital media landscape (Chris Lake recently covered the topic)”. Marketing... [...]

The latest ‘Econsultancy’ blog post is titled “A step-by-step guide to RLSA and dynamic remarketing”. David Fothergill says, “The practice of remarketing has become increasingly common over the last couple of years, and a number of leading display marketing companies have developed some pretty advanced, highly tailored solutions for their customers. These are already helping many businesses achieve prolonged engagement with users who have shown intent on a given site”. A step-by-step guide to RLSA and dynamic remarketing ‘Econsultancy’ Blog  [...]