The latest ‘Econsultancy’ blog post is titled “Marketing automation: how it works and why it’s important for modern marketers”. David Moth says, “Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions. In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise marketing messages. Digital channels provide new and valuable sources of data and customer insight... [...]

The latest article on HubSpot blog is titled “‘8 Crucial Steps to Building an Inbound Website”. Remington Begg says, “Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, arecent study concluded that before the consumer picks up the phone to talk to a sales person,they’re already 57% through the buying”. 8 Crucial Steps to Building an Inbound Website HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How Google could fix the press release”. Ian McKee says, “The press release, the original tool of the PR pro, is broken.  It happened in stages. First there came email, prior to whichpress releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention. But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse”. How Google could fix the press release ‘Econsultancy’... [...]

The latest ‘Aweber’ blog post is titled “Jeep’s Shocking Strategy That Gets Attention”. Crystal Gouldey says, “We’ve recently looked at award-winning ads from big companies that taught us how to handle criticism and target the right audience. We’ll look at a new ad today that’s all about getting attention“. Jeep’s Shocking Strategy That Gets Attention Aweber Blog  [...]

The latest article on HubSpot blog is titled “’32 Website Optimization Terms Every Marketer Should Know [Glossary]”. Meghan Lockwood says, “Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you’re just catching up on terms like “mobile optimization” and “dynamic content,” a billion new terms emerge. To help you conquer the fast-paced world of website optimization, we compiled the”. 32 Website Optimization Terms Every Marketer Should Know [Glossary] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Mobile strategy for small businesses in three easy steps”. David Moth says, “At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting. Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?”. Mobile strategy for small businesses in three easy steps ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn”. David Moth says, “Social media is a complicated landscape with several established and emerging social networks vying for our attention. Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least. And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn... [...]

The latest article on HubSpot blog is titled “’10 Free Design Tools for Creating Stunning Visual Content”. Ginny Soskey says, “I’ll admit it — I’m a cheap-o when it comes to most things in my life. When going to the airport, I’ll volunteer to schlep an extra hour on the MBTA with my suitcase over taking a cab. I will buy the generic over the name brand any day. And if I can find some free online tool to do something I’d otherwise have to pay for in my marketing … you guessed it — I do it”. 10 Free Design Tools for Creating... [...]

The latest article on HubSpot blog is titled “‘Want More Leads? Get a Responsive Website”. Michael Lieberman says, “Like it or not, the first experience most people have with your company is going to be yourwebsite design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?”. Want More Leads? Get a Responsive Website HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to build your email list to personalize the ecommerce experience”. Ido Ariel says, “Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.   But how can an ecommerce site gain visitor confidence in order to encourage them to provide their email address? The following are a selection of industry best practices that help online retailers build relationships... [...]