The latest article on HubSpot blog is titled “Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week”. Desmond Wong says, “Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Q&A: Matthew Wood on affiliate marketing challenges & opportunities”. David Moth says, “In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood. By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing. Matthew has over 15 years of experience in affiliate marketing. He is the founder of a4u and a4uexpo, and an acknowledged thought... [...]

The latest article on HubSpot blog is titled “A Marketer’s Guide to Understanding Statistical Significance”. Juliette Kopecky says, “Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?””. A Marketer’s Guide to Understanding Statistical Significance HubSpot [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. Geno Prussakov says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile email, Aussies’ shopping online, eBay search data, email segmentation, the state of the PR job market, and digital revenue growth among online publishers”. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog [...]

The latest ‘Econsultancy’ blog post is titled “37% of consumers think that most mobile sites are difficult to navigate”. Chris Gorell Barnes says, “A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience. More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011. The survey also found that consumers are increasingly unforgiving of mobile sites and apps that aren’t up to... [...]

The latest ‘Econsultancy’ blog post is titled “Is editorial the new e in ecommerce?”. David Moth says, “Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction. However, the road from inspiration to transaction has often been a bumpy one”. Is editorial the new e in ecommerce? ‘Econsultancy’ Blog [...]

The latest article on HubSpot blog is titled “The Biggest Mistake Marketers Make”. Mike Volpe says, “… is to assume people know something about them. Don’t assume people know what your company does when they’re watching a video on a deep page on your website. Don’t assume they saw your last product press release before reading the new one”. The Biggest Mistake Marketers Make HubSpot [...]

The latest article on HubSpot blog is titled “7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]”. Anum Hussain says, “Here’s some food for thought: Companies see a55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here’s some more food for thought: According to MarketingSherpa’s Landing Page Optimization Benchmarks Report, layout is a major factor in website performance“. 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] ... [...]

The latest article on Business Insider is titled “How To Get A Job In Sales And Marketing At LinkedIn”. Jim Edwards says, “Danielle Bermond is the senior human resources business partner at LinkedIn in New York, which means she spends a lot of time recruiting for LinkedIn’s various ad sales and marketing teams. LinkedIn has 280 staffers in its Empire State Building offices in Manhattan. The company did more than $258 million in “marketing solutions” sales last year, up from $155 million the year before — so clearly it’s a growing business that’s... [...]

The latest ‘Econsultancy’ blog post is titled “Is it all about rich links?”. James Collins says, “Best-practice SEO has experienced many incarnations, ever-changing in response to algorithm updates and always at the mercy of Google’s spam-master. It’s a well-known fact that Google has become increasingly intolerant to the implementation of manufactured links and require sites to have quality links from relevant and authoritative sources. In this post we’ll look at how Linking Domain Authority can affect the Domain Authority of a URL, and essentially ranking... [...]