The latest ‘Econsultancy’ blog post is titled “Five of the best… mobile product pages”. David Moth says, “Designing attractive, usable mobile product pages is a fine art that many sites still struggle with. I feel that responsive design has been a brilliant agent for change in mobile design because it has forced people to strive for simplicity, as pages need to be usable across multiple devices. And with this in mind, I thought I’d highlight five of my favourite mobile product pages, with examples coming from apps as well as mobile sites. In all honesty... [...]

The latest article on HubSpot blog is titled “Why I’ve Left the Media Business”. Dan Lyons says, “Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor atNewsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media business, and now I’ve bailed out. In the end it was a pretty simple decision. I came to the realization that advertising is dying, and therefore any business that depends on advertising... [...]

The latest ‘Econsultancy’ blog post is titled “Email reputation: what is the expiration date of your opt-ins?”. Michael Linthorst says, “Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer”. ... [...]

The latest article on Business Insider is titled “Advertisers Can Now Read All Your Tweets And Target You Based On Them”. Jim Edwards says, “Twitter users are used to seeing “Promoted Tweets” and “Promoted Trends” popping up on their dashboards. But they might be surprised in the coming months as those promoted tweets will now show up in response to whatever you’ve just tweeted, courtesy of Twitter’s new “keyword targeting in timelines” product. Put simply, advertisers can buy ads against any words or phrases they like, and whenever... [...]

The latest article on HubSpot blog is titled “How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets”. Lindsey Kirchoff says, “Rocky Balboa. Susan “I Dreamed a Dream” Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I’m trying to say is … no one can resist an underdog. Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue”. ... [...]

The latest ‘Aweber’ blog post is titled “Is Your Tone Helping or Hurting Your Brand?”. Crystal Gouldey says, “Imagine you’re at your doctor’s office. Your doctor starts explaining the state of your health with colorful slang, maybe some expletives here and there, leaving you a little uncomfortable. Your doctor is supposed to use a professional tone, not a casual one. This situation can happen to your subscribers as well. People have an idea“. Is Your Tone Helping or Hurting Your Brand? Aweber Blog  [...]

MarketingSherpa has published an article titled “B2B Retargeting: 5 tactics from burn pixels to Facebook”. David Kirkpatrick says, “Last week’s B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we’re “retargeting” you with five more tactics from our group of experts. Read on to learn what three of our sources said about retargeting in multiple marketing channels including email, online advertising, paid search and social media. The tactics covered this week include using analytics coding instead of website coding... [...]

The latest article on Business Insider is titled “Google Is Offloading Its Most Disliked Advertisers Onto Yahoo”. Jim Edwards says, “A policy change at Google and a new search deal signed by Yahoo! show that the former has offloaded one of its least-liked advertising clients onto the latter. In December, Yahoo signed AVG Technologies as a new search client. AVG offers antivirus software that comes bundled with a “secure search” web browsing product”. Google Is Offloading Its Most Disliked Advertisers Onto Yahoo Business Insider  [...]

The latest article on HubSpot blog is titled “How to Modernize an Old-School Event Marketing Strategy”. Rachel Sprung says, “Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard”. How to Modernize an Old-School Event Marketing Strategy HubSpot  [...]

Ari Rothman has been coaching new marketers for years. His coaching fees can reach into thousands of dollars. But now he has taken some of his proven coaching and compressed it into Rothman details how to build trust and authority even while you are just starting up. Once you are seen as an expert, sales become easy. He covers several topics of interest to most marketers: •In the “Going Big!” module, he shares how to scale up your list building while earning a living at the same time •In the Strategic SEO module he explains simple ways to track all of your vital visitor metrics... [...]