The latest ‘Econsultancy’ blog post is titled “30+ fascinating stats from Econsultancy’s Q1 2013 reports”. David Moth says, “It’s Easter this weekend and the clocks are about to go forward, signalling the end of Q1 and the beginning of a fresh quarter. So to mark the shift into Q2 I’ve rounded up the surveys and reports our research team has published so far this year including some of the most intriguing and useful stats. The topics include mobile strategy, marketing budgets, data driven business culture, user experience and the state of digital in Australia”. 30+... [...]

The latest article on Business Insider is titled “What The Future Of Advertising On Google Glass Might Look Like”. Premal Shah says, “Early trials of Google Glass are earning some serious hype. Tech bloggers are almost panting with excitement. Ad agencies are “literally begging to get a pair.” Google got so many submissions for the Glass Explorer program, in which early adopters could pay $1,500 for the chance to test out a pair, that it ended the submission period last Friday, earlier than expected”. What The Future Of Advertising On Google Glass Might... [...]

The latest ‘Aweber’ blog post is titled “Get Ready For March Marketing Madness!”. Amanda Gagnon says, “March Madness is college basketball’s biggest tournament, pitting 68 teams against each other in elimination rounds until there’s one winner. This year, we wanted to capture the spirit by pitting 8 popular online marketing channels against each other. The winner will be the channel that you – and other small business owners like you“. Get Ready For March Marketing Madness! Aweber Blog  [...]

The latest article on HubSpot blog is titled “7 Steps to Becoming a World-Class Real-Time Marketer”. Steve Hall says, “Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo’s “Dunk in the Dark” adwas created immediately following the power outage during this year’s Super Bowl”. 7 Steps to Becoming a World-Class Real-Time Marketer HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Global businesses eye the emerging Indonesian ecommerce market”. Christian Arno says, “Ecommerce is growing rapidly in Indonesia, with the market expected to soar to $10bn by 2015. More global businesses are looking to take advantage of this fast-growing market, with its resilient economy and huge population. With the world’s fourth largest population, more than 700 languages, and 18,000 islands, Indonesia is a fascinatingly diverse country. Its idyllic beaches and stunning mountains draw tourists from around the... [...]

The latest article on HubSpot blog is titled “How Will the Social Web Monetize the Uptick in Visual Content?”. Jamie Thompson says, “Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign, it appears Facebook will now be more show than tell. Or, to be more precise, it will be burying the tell in billions of pictures”. 7 How Will the Social Web Monetize the Uptick in Visual Content? HubSpot  [...]

The latest article on Business Insider is titled “What Twitter Can Learn From Google About Tracking Tweets That Go Viral”. Simply Zesty says, “With Twitter and Pinterest showcasing their new and updated analytics features recently, a lot of the focus has been on how to ensure your content reaches as large a group as possible. While first party analytical services are improving and becoming more precise, there is always room for improvement and for ways for marketers to better digest this information. There is one method that would have really benefited Twitter especially.... [...]

The latest ‘Econsultancy’ blog post is titled “The end of channels: how digital experiences trump shiny objects”. Dave Wieneke says, “Digital tools now reach across companies (from sales to support) and across the entire customer experience. This span is making running digital channels as silos increasingly costly and difficult to scale. Organizations that seek to rationalize operations, use data effectively, and personalize smart experiences for clients need alignment around a digital experience plan. This is the first of a series of posts on why digital experience... [...]

The latest ‘Aweber’ blog post is titled “3 Gamification-Lite Examples You Can Pull Off (Today)”. Amanda Gagnon says, ““We do not stop playing because we grow old, we grow old because we stop playing.” – Benjamin Franklin Since 2010, businesses have been increasingly adding game-like elements to their marketing campaigns. Viewers can participate, sometimes for the fun of it and sometimes to earn prizes. A fuller explanation of how it works is here and here. True gamification means altering the way one usually interacts with your brand to entertain participants and track their... [...]

The latest ‘Econsultancy’ blog post is titled “Five examples of local PPC best practice”. Graham Charlton says, “Local search is becoming increasingly important as consumers look to find information about the products and services near to them. For example, 81% of UK smartphone internet users have looked for local information with their device, and these people are just as likely topurchase in your store as online. There’s an extremely valuable amount of traffic available for local queries, so if you are a local business it becomes extremely important to deliver... [...]