The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. Graham Charlton says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile strategy, interactive and outdoor advertising, email open rates, and online customer service. For more digital marketing stats, check out our Internet Statistics Compendium“.  [...]

The latest article on HubSpot blog is titled “How Opting People OUT Can Actually Improve Your Email Marketing”. Juliette Kopecky says, “The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings”. How Opting People OUT Can Actually Improve Your Email Marketing HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The trillion dollar ecommerce pie: are you getting your slice?”. Arie Shpanya says, “First the $1 trillion part: According to a recent report from eMarketer,ecommerce topped the trillion-dollar mark for the first time in 2012. This was not a one-time fluke, or even something unexpected, on the contrary, this number is expected to rise: The National Retail Federation and Shop.org both reported that eRetail spending grew by 15% over 2012. ComScore recently reported that ecommerce represented 10% of all discretionary... [...]

The latest article on HubSpot blog is titled “7 Things Marketers Muck Up When Communicating Results to Their CEO”. Ellie Mirman says, “More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don’t believe Marketing drives demand and revenue, according to theFournaise Marketing group study. Sounds like there’s a disconnect between CEOs and their marketers,... [...]

The latest ‘Econsultancy’ blog post is titled “How to replace Google Alerts for superior competitor analysis”. Maria Wasing says, “If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently. Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on! So, here are some ingenious alternatives from the experts to keep you plugged in”. How to replace Google Alerts... [...]

The latest ‘Econsultancy’ blog post is titled “Five important PPC trends”. Pete Whitmarsh says, “The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they’re tracking, and more accomplished at processing and extracting insights from that wealth of data. Here are five key areas that I am predicting will have an increasing amount of impact on our PPC activities in the year ahead”. Five important PPC trends ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Four tips for using data-driven marketing on the path to conversion”. Maria Wasing says, “Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strateg Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics? A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition, while the few... [...]

The latest article on HubSpot blog is titled “Why I Hired the Fake Steve Jobs”. Mike Volpe says, “HubSpot is currently hiring about 30 people a month, so normally a new hire isn’t news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as “The Fake Steve Jobs” will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. To me, this news is very exciting for HubSpot because we’ll benefit from having a highly-acclaimed journalist as part of a stellar marketing... [...]

The latest article on Business Insider is titled “BuzzFeed’s Native Ads Are Coming To Other Websites [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: BuzzFeed partnered with eight other publishers, including Thought Catalog and the Hairpin, to bring its clickable native ad content to other websites. “We always wanted the business not to be limited by the scale of our site,” BuzzFeed president Jon Steinberg told Ad Age. “That means figuring out places do what we do other than on Buzzfeed.com.”... [...]

The latest ‘Econsultancy’ blog post is titled “Three best practice tips for integrating paid search with offline campaigns”. Ryan Sommer says, “Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards. In our recent Paid Search Best Practice Guide, which includes over 300+ pages of tips and best practice, we outline how these ads can support cross-channel marketing campaigns”. Three best practice tips for integrating paid search with offline campaigns ‘Econsultancy’... [...]