The latest ‘Aweber’ blog post is titled “Event-Themed Emails & Real-Time Marketing: The Best & Worst”. Crystal Gouldey says, “The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The best way to take your marketing to the next level is by using email and social media together to cover what’s happening. We’ll share examples... [...]

The latest article on Business Insider is titled “How Facebook Gets You To Buy Products Even If You Never Click On Ads”. Laura Stampler says, “A lot of people don’t click on Facebook ads. So Slate’s Farhad Manjoo recently posed and answered the following question: How does Facebook expect to become a big business if some people avoid ads like the plague? The answer, Manjoo says, is “surprisingly obvious.” “It’s a fact well-known to advertisers, though it’s not always appreciated by people who use Facebook or even by folks in the Web ad... [...]

The latest ‘Econsultancy’ blog post is titled “Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales'”. Patricio Robles says, “Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m ‘likes’ on Facebook, it’s the most popular brand on the world’s largest social network. But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there’s... [...]

The latest article on Business Insider is titled “Half Of What Advertisers Think They Know About You Is Wrong”. Christopher Mims says, “Considering that they’ve never explicitly asked us about our preferences, it’s a minor miracle of big data that web advertising companies know anything about us at all. But at least half of the things they think they know about you—from your political preferences to your affinity for ladies’ fashion—could be wrong, and sometimes hilariously so. Or at least, that’s what data from a survey put out by a firm called Enliken would... [...]

The latest ‘Econsultancy’ blog post is titled “How Cadbury uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media“. How Cadbury uses Facebook, Twitter, Pinterest... [...]

The latest article on Business Insider is titled “This Ad Agency Charges $999 For A Single Tweet”. Laura Stampler says, “The self-proclaimed World’s Fastest Agency launched yesterday, and it has a strange new business pitch: 1) Deposit $999 via PayPal to Ideas@FloydHayes.com 2) Send client brief via DM to @fastestagency 3) Receive twitter DM pitch within 24 hours That’s right, a thousand bucks for a 140-character pitch”. This Ad Agency Charges $999 For A Single Tweet Business Insider  [...]

The latest article on HubSpot blog is titled “The Power of Marketing Personalization in President Obama’s Re-Election”. Steve Hall says, “Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that... [...]

The latest ‘Econsultancy’ blog post is titled “Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for”. Jeff Molander says, “In the last few years of hiring social media managers what have we learned? After all the blogs, tweets, posts and updates, what can we say we learned, took action on and improved? One thing is certain: It’s easy to hire a social media manager who fails to create leads and sales”. Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “Here’s What Furious Sellers Are Saying About Amazon’s New Fees”. Dominic Green says, “Amazon, the most publicly respected corporation in the U.S., is generating some hate mail. The e-commerce giant has been hiking fees for its third-party sellers over the past year-and-a-half, according to a Reuters report. Amazon takes a cut of every sale made on its site; these fees are used to cover “handling logistics.” Now, with third-party sales comprising almost 40 percent of total Amazon unit sales (and nine... [...]

The latest article on HubSpot blog is titled “20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]”. Jessica Meher says, “Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness”. ... [...]