The latest article on HubSpot blog is titled “How to Conduct a Competitive SEO Audit to Outrank Industry Rivals”. Rebecca Churt says, “A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress”. How to Conduct a Competitive SEO... [...]

The latest article on Business Insider is titled “Here’s Why Nobody In Social Media Marketing Is Making Big Money — Yet”. Jim Edwards says, “Marin Software’s IPO was a huge success, raising $150 million. But it may be time to ask how much more investment money ought to be pouring into social media marketing. Marin is the second company with a large social media marketing business to admit that, in fact, it doesn’t make any money. Here’s Why Nobody In Social Media Marketing Is Making Big Money — Yet Business Insider  [...]

The latest ‘Econsultancy’ blog post is titled “A quick response pays dividends”. Alex Wares says, “Focusing on responsive design should be seen as an essential component of a brand’s ecommerce strategy, as enhanced usability leads the way in driving conversion rates. The fact that five leading brands have seen significant sales increases as a result of taking this approach demonstrates that it’s something that is worth investing time in. It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes... [...]

The latest article on HubSpot blog is titled “Why Marketers Should Ditch Thank-You Messages for Thank-You Pages”. Jeffrey Russo says, “Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website”. Why Marketers Should Ditch Thank-You Messages for Thank-You Pages HubSpot  [...]

The latest article on Business Insider is titled “A College Dropout Turned Her eBay Page Into The Fastest-Growing Retailer”. Ashley Lutz says, “Sophia Amoruso started selling vintage clothing on her eBay page in 2006. Seven years later, the 28-year-old runs Nasty Gal, an e-commerce site with $100 million in annual sales. “‘People say: ‘Nasty Gal? What’s that?'” Amoruso said in an interview with Nicole Perlroth The New York Times. “I tell them, ‘It’s the fastest-growing retailer in the country.'” Amoruso had considered going to photography... [...]

The latest article on HubSpot blog is titled “The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]”. Anum Hussain says, “The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook’s News Feed are two of many indicators thatvisual content is a force to be reckoned with in marketing”. The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] HubSpot  [...]

The latest article on HubSpot blog is titled “Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week”. Desmond Wong says, “Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality”. Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week HubSpot  [...]

The latest article on Business Insider is titled “Why Sharing Is The Best Way To Measure A Web Site’s Value”. BI team says, “When advertisers decide where to run campaigns, they may look at web sites that fit a certain demographic or psychographic — 33-year-old men who root for the Knicks or tween girls who love One Direction, for example. But demographics alone don’t accurately convey a web site’s value. The more important question is how much do a site’s readers share its content with their friends and social networks?”. Why Sharing Is The... [...]

The latest ‘Econsultancy’ blog post is titled “Northern lights on search and social: Bing, Google, Twitter and Dell at #RIMC13”. Andy Betts says, “For Game of Thrones fans Iceland provided the beautiful background for one of the most unique conference experiences ever.  Today, many of the leading experts on search and social gather to share content and insight at the Reykjavik Internet Marketing Conference (RIMC). Thought leaders and industry experts from across the Globe talk us through “Seven search Kingdoms” that help make up the online marketing space in... [...]

The latest article on HubSpot blog is titled “How to Search an Entire Website in Google With Site:Search [Quick Tip]”. Corey Eridon says, “Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn’t really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. This allows you to search just one domain — not the entire internet — for a particular search term”. How to Search an... [...]