The latest article on Business Insider is titled “The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won”. Owen Thomas says, “The New York Times is testing out a new website design that’s heavily inspired by mobile apps. Where have we heard that before? Oh yes — a continent away, at Facebook headquarters last week, where CEO Mark Zuckerberg unveiled a design for his social network that’s consistent from PCs to tablets to smartphones. From Midtown Manhattan to Menlo Park, Calif., the battle between the Web and mobile is over”. The Battle... [...]

The latest article on HubSpot blog is titled “11 Common A/B Testing Myths BUSTED”. Ginny Soskey says, “When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses”. 11 Common A/B Testing Myths BUSTED HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Which Facebook strategy should brands choose?”. Caroline Morris says, “Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before.  Facebook (with over 1 billion monthly active users) allows different levels of engagement and so provides opportunities for marketers that other social networks potentially don’t and can’t. It’s important that brands recognise the different levels of social interaction they can have... [...]

MarketingSherpa has published an article titled “Marketing Research Chart: Automated emails sent by organizations”. Courtney Eckerle says, “In this week’s chart, we learn about the types of automated emails being sent by organizations. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post”. Marketing Research Chart: Automated emails sent by organizations MarketingSherpa  [...]

The latest ‘Econsultancy’ blog post is titled “85% of consumers favour apps over mobile websites”. David Moth says, “In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website. I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies. However a new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites”. 85% of consumers favour... [...]

The latest ‘Econsultancy’ blog post is titled “Why internal linking is vital for publishers”. Graham Charlton says, “Internal linking is an important SEO tactic, but it’s also important to optimise the site experience for users.  In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog. I don’t claim to be the font of all knowledge on this issue, so I’d love to see your tips as well”. Why internal linking is vital for publishers ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Last-click attribution is undermining your hard work”. Harley Norrgren says, “Imagine you’re a football manager, your objective is to maximise the number of goals your team scores for your budget. However, if you were to start assessing players based solely on their goal scoring ability, you’d end up with an unbalanced team full of strikers and probably let in a lot more goals than you’d manage to score”. Last-click attribution is undermining your hard work ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “Esther Dyson Is Working On A Plan To Make Spam Very, Very Expensive For Advertisers”. Jemima Kiss says, “Esther Dyson is well-known in Silicon Valley for her ambitious and otherworldly investments. Her projects include the genetics testing service 23andme, along with a cluster of health and commercial space startups; she has taken to wearing a pulse-monitoring watch, and, as a part-time astronaut, she has been weightless in space four times. Perhaps her earlier career in the gutter of journalism just wasn’t near enough... [...]

The latest article on HubSpot blog is titled “Should You Stop Generating Leads When Sales Is “Wasting” Them?”. Sarah Goliger says, “As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t you just wasting these leads?”. Should You Stop Generating Leads When Sales Is “Wasting” Them? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “10 more valuable Google Analytics custom reports”. Graham Charlton says, “Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more. The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I’ve rounded them up here”. 10 more valuable Google Analytics custom reports ‘Econsultancy’ Blog  [...]