The latest ‘Aweber’ blog post is titled “The 4 Kinds of People Reading Your Email – And Why They Open It Several Times”. Rebekah Henson says, “You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would someone open your email more than once? The answer is simple: There are four different kinds of people who are reading your emails, and each of them has a different reason for multiple opens. Let’s look at these four readers and figure out why your... [...]
Archive for the 'e-mail marketing' Category
The latest article on Business Insider is titled “EBay Slams Google Ads As A Waste Of Money”. Mark Sweney says, “Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed. The study by auction website eBay claimed that most of the money spent buying up search terms was a waste of time and had little effect on sales. Google has built its business on the back of persuading advertisers to buy keywords – such as their company name or a term such as “insurance” or “Christmas”... [...]
The latest article on Business Insider is titled “Here’s The FTC’s Solution For Twitter Advertisers Who Can’t Fit Legal Disclaimers Into Tweets [THE BRIEF]”. Laura Stampler says, “The FTC has a solution for Twitter advertisers who have been freaking out at the idea of trying to squish legal disclaimers into tweets. Just use “Ad:” at the beginning of a tweet. Twitter launched a big update to its ad center, which marketers use to see the performance of the campaigns. Vodafone has ended its sponsorship of Formula 1 racing. Uh oh: There’s... [...]
The latest article on HubSpot blog is titled “The Future of Social Media Marketing According to HubSpot’s CMO”. Ginny Soskey says, “This post is going to talk about the future of social media, and it’s going to boil it down to six words. Let me explain. You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share short videos of six seconds or fewer, which goes along nicely with the brevity of a Tweet. These short videos play on a loop, just like... [...]
The latest ‘Econsultancy’ blog post is titled “How will Pinterest’s new analytics tool impact brands’ content strategies?”. David Moth says, “Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard. The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins. Product manager Cat Lee told Reuters that “the... [...]
The latest article on Business Insider is titled “LinkedIn Tells All: How Businesses Engage Users And Build A Following”. Laura Stampler says, “Businesses have started burnishing their identities by creating their own content on LinkedIn. The professional network hit its 200 million member milestone recently, and companies naturally want a slice of that massive audience’s interest. While brands have started to get a hang of what kind of posts work on Facebook, optimizing user engagement on LinkedIn remains uncharted territory for many companies”. LinkedIn Tells... [...]
The latest ‘Econsultancy’ blog post is titled “How should web analytics tools be used to measure paid search?”. Graham Charlton says, “Web analytics is essential for measuring and optimising paid search campaigns, and being able to extract the rind kind of data to improve your campaigns. This post, which includes some extracts from our new Paid Search Marketing (PPC) Best Practice Guide, looks at examples of how to use analytics to track PPC performance. Creating a PPC dashboard A dashboard is the first port of call when you login, and allows for quick identification... [...]
The latest article on Business Insider is titled “Google Just Redefined What Android Is All About”. Owen Thomas says, “Google CEO Larry Page just announced the biggest reorganization the company has seen since he took over in 2011. Sundar Pichai, who oversees the Chrome Web browser and Google Apps, its collection of Web-based software for email and document editing, is taking over responsibility for its Android mobile operating system from Andy Rubin, Android’s original creator”. Google Just Redefined What Android Is All About Business Insider [...]
The latest article on HubSpot blog is titled “The Ultimate Guide to Measuring Your Pinterest Marketing Success”. Anum Hussain says, “Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers have the ability to truly measure the success of their Pinterest marketing efforts! For those of you still plucking the petals off your social media flower saying, “Pinterest is worth my time, Pinterest is not worth my time, Pinterest is worth my time, Pinterest is not … ” stop and take a look at this stat from comScore: Pinterest... [...]
The latest ‘Econsultancy’ blog post is titled “Social media: the workflow challenge”. Michael Veenswyk says, “What are the challenges of integrating social media into your business? In this post, I’ll look at the obstacles that businesses encounter in fitting social media into their day-to-day activities without disrupting the workflow. Today’s consumers expect their brands to be social. They want to engage in a two-way conversation with organisations on their own terms and they want the businesses they like to be a constituent in their own personal brand. And... [...]