The latest ‘Econsultancy’ blog post is titled “Neuromarketing is dead. Long live neuromarketing”. Guy Reason says, “Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm. However, three years down the line, the waters have receded and people are gradually coming round to the realisation that neuromarketing is never going to deliver on its sensational promises of mind reading and unearthing the buy button. Neuromarketing 1.0 failed because it promised too much”. Neuromarketing is dead. Long live neuromarketing ... [...]

The latest article on Business Insider is titled “What Advertisers Are Plotting For The New Facebook News Feed”. Jim Edwards says, “Advertisers reacted mostly with optimism today about the way Facebook intends to redesign the News Feed. Overall, they see the separate new feeds for photos, music and friends — along with bigger images and video players — as attractive venues for advertising. The bigger the palette, the more can be done with it”. What Advertisers Are Plotting For The New Facebook News Feed Business Insider  [...]

The latest article on HubSpot blog is titled “Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know”. Pamela Vaughan says, “Big changes are coming to your News Feed, folks. Or, should we say News Feeds … plural? That’s right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more prominently and vividly; Choice of Feeds, giving users more control over... [...]

The latest ‘Econsultancy’ blog post is titled “Using analytics to boost your social ROI”. Matthew Kates says, “Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement”. Using... [...]

The latest ‘Aweber’ blog post is titled “Breaking News: Facebook Changes Its News Feed To Help Your Business”. Rebekah Henson says, “Facebook just unveiled a major overhaul to its news feed. The good news? You don’t really need to do anything and it can really help your business. Just like Facebook Graph Search can make your business page more visible without much effort from you, these news feed changes will make your page’s updates easier to“. Breaking News: Facebook Changes Its News Feed To Help Your Business Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “SEOs: why no love for the infographic?”. Danny Ashton says, “This is an open letter to the SEO Community. This post has been on my mind for quite some time but after visiting ThinkVisibility on Saturday I felt it was ready to be written today.   Obviously as the owner of an infographic agency I have a vested interest in the debate, but hopefully my arguments will still hold up despite any bias I may have. At ThinkVisibility I twice encountered what appears to be a growing sentiment amongst some in the SEO community:... [...]

The latest article on Business Insider is titled “FIRST LOOK: Cool Stuff Inside Twitter’s New Advertising Interface”. Jim Edwards says, “Twitter recently allowed just five companies to build new interfaces for Twitter’s Ads API, the interface that allows advertisers to plug in promoted tweet ad campaigns automatically to Twitter. The move was potentially the beginning of a huge transformation for Twitter, a platform seen as an interesting but small-scale social media add-on for many marketers”. FIRST LOOK: Cool Stuff Inside Twitter’s New Advertising... [...]

The latest ‘Aweber’ blog post is titled “Two Ways Facebook Graph Search Can Help Your Business”. Rebekah Henson says, “Facebook’s new Graph Search can make your business’s Facebook page easier to find – and get you more visibility. But that’s only one function Graph Search can serve for your business. Graph Search can also give you fun and surprising insights about the likes and tastes of your customers, which you can use to make“. Two Ways Facebook Graph Search Can Help Your Business Aweber Blog  [...]

The latest article on HubSpot blog is titled “8 Businesses That Nail Social Media Brand Consistency”. Desmond Wong says, “Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers”. 8 Businesses That Nail Social Media Brand Consistency HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “eBay: we expect to take over $20bn through mobile in 2013”. David Moth Taylor says, “‘Market leader’ is a banned phrase at Econsultancy and for good reason, but unfortunately it’s also one of the only ways I can think of describing eBay when it comes to mobile. The company expected to make $10bn in mobile revenues in 2012 and recent figures showed that its app has been downloaded by a whopping 43% of Android users. Ebay has also held several high profile demonstrations of mobile shopping in London and been... [...]