The latest article on HubSpot blog is titled “Dissecting the Anatomy of a Five-Star Email [+ 5 Free Templates!]”. Meghan Lockwood says, “If you’re like most marketers, email marketing is one of the most powerful channels at your disposal. Email reaches out to an already engaged audience — people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for every $1 they spent on email marketing in 2012. Now that’s a pretty good stat... [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “40+ alternatives to Google Reader”. Ryan Sommer says, “Much to the dismay of news junkies everywhere, Google recently announced the planned axing of its popular popular RSS reader. Here is the most extensive list you will find of alternative RSS aggregation and reading platforms. Spot any we missed? Let us know below”. 40+ alternatives to Google Reader ‘Econsultancy’ Blog [...]
The latest ‘Aweber’ blog post is titled “Bloggers: Google Reader’s Closing, So Get Those Readers On Your Email List”. Amanda Gagnon says, “If you’re a blogger, it’s likely people are reading your posts through Google Reader. (Click if you don’t know Reader.) Google announced Wednesday that Reader’s closing. Which means your RSS followers won’t see your posts anymore. Email to the rescue! What’s Email Got To Do With It? Well, your soon-to-be-ex-Reader followers have 3 options“. Bloggers: Google Reader’s Closing, So Get Those Readers On Your Email List Aweber Blog [...]
The latest article on Business Insider is titled “Here Are The Major Players In Mobile Advertising”. The BI team says, “We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut”. Here Are The Major Players In Mobile Advertising Business Insider [...]
The latest ‘Econsultancy’ blog post is titled “Is eBay wrong about the value of paid search?”. Graham Charlton says, “This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’. It’s an interesting study, and well worth a read, but the report’s conclusion applicable to brands in general, is it just less effective for eBay, or is there something wrong with the brand’s PPC strategies?”. Is eBay wrong about the value... [...]
The latest article on HubSpot blog is titled “How to Survive Google’s Pending Panda Update”. Kieran Flanagan says, “It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. And guess what? There will be an update of both Google Panda and Penguin this year. Surprised? Probably not. Google’s updating their algorithm all the time — some updates bigger than others, of course. What’s the result? An unnerving feeling that your SEO standard operating procedures aren’t... [...]
The latest ‘Econsultancy’ blog post is titled “Sell with social media by knowing when and how to dis-engage”. Jeff Molander says, “If you want to generate a lead or sale with social media engaging customers is not the goal. It’s the starting point. It’s an open door to get customers to respond… to dis-engage with social media and enter into a journey with you. In other words it’s the start of a series of “fair exchanges” that guides prospective buyers toward, or away from, what you’re selling on your turf. Here’s how to... [...]
The latest article on HubSpot blog is titled “How to Stop Buying Lists & Start Building an Opt-In Email Database”. Ellie Mirman says, “It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns”. How to Stop Buying Lists & Start Building... [...]
The latest article on Business Insider is titled “Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies — It Used To Have The Opposite Policy”. Jim Edwards says, “Advertisers are furious at Mozilla’s sudden decision to make future versions of its popular Firefox browser block tracking cookies automatically. So they’ve pointed out that less than a year ago the company published a blog post in which it took the exact opposite position — that consumers should choose whether they want cookies blocked or not”. Advertisers Point Out Hypocrisy Of Firefox... [...]
The latest article on HubSpot blog is titled “10 Targeting Opportunities Most Marketers Are Missing Out On”. Hannah Fleishman says, “Hey baby, let’s get personal. Settle down! I’m just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers on an individual level. Then, along came inbound. Cue fireworks. Meticulously segmented fireworks”. ... [...]