The latest ‘Econsultancy’ blog post is titled “10 valuable Google Analytics custom reports”. Graham Charlton says, “Google Analytics’s standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.  If like me, you’re a relative amateur with Google Analytics, ready-made custom reports can save you a lot of time. There are various reports here, some useful for publishers, some for ecommerce sites, and some for SEO analysis”. 10 valuable Google Analytics custom reports ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Six examples of effective PPC and SEO campaigns”. David Moth says, “Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions. In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands. Therefore I thought it would be useful to round up six examples of brands that have achieved success with effective search campaigns”. Six examples... [...]

The latest article on HubSpot blog is titled “6 Parts of Your Marketing You Should Always Be Optimizing”. Meghan Lockwood says, “It probably goes without saying, but we’re huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Most marketers have a lot on their plates — it’s enough to try and design a marketing strategy, write an ebook, and hit your monthly lead gen goal without the worry of testing and optimizing everything”. 6 Parts of Your Marketing You Should Always Be Optimizing HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The Facebook mortgage. Could social data be used for credit scores?”. Craig Le Grice says, “I’m about to move house. Which, as is usual, has involved a painful bank transfer and a lot of paperwork. One of the steps of self-imposed due diligence I did was to check my credit file. Everything was fine, I had a credit score in the region I expected / hoped and that was the end of it. Contracts done. Property secured. It got me thinking, though. That one little number is very powerful but, given today’s focus on big data,... [...]

The latest article on HubSpot blog is titled “How to Improve Email Clickthrough Rate by 583%”. Mike Volpe says, “Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate is about 2.4% (you can check out benchmarks for marketing and software industries from our friends at MailChimp)”. How to Improve Email Clickthrough... [...]

The latest ‘Econsultancy’ blog post is titled “41% of email is now opened on mobile devices”. David Moth says, “The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year. The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%. This increased from 26% and 11% respectively in the first half of 2012″. 41% of email is now opened on mobile devices ‘Econsultancy’ Blog  [...]

The latest ‘Aweber’ blog post is titled “The Only Way To Market With SnapChat”. Amanda Gagnon says, “If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar toFacebook Poke, if you’re familiar.) Why?“. The Only Way To Market With SnapChat Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Seven ways to sharpen up your content”. Tom Albrighton says, “Whether you’re creating a blog, developing a content-marketing campaign or writing for social media, hard-hitting content is the key to success. But how can you achieve it? Sometimes, the idea of content is better than the execution. The problem isn’t with what you’re saying, but the way you’re saying it. Sharpen that up and your content springs to life”. Seven ways to sharpen up your content ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “19 Sure-Fire Ways to Amplify Your Social Reach”. Rachel Sprunga says, “Marketers … we’re on the hook for lead gen. Marketers … we’re on the hook for using social media, too. Those two things ever seem at odds with one another? Maybe. Because aside from just publishing more links to landing pages, the ways you can generate leads on social media sometimes seem a little lacking. But you can scale your social media lead generation if you do one thing extremely well: Grow your social media reach. Think about... [...]

The latest ‘Econsultancy’ blog post is titled “How to let the weather control your AdWords campaign”. Simon Hawtin says, “Google AdWords managers can now make use of a unique platform that will control when your adverts are displayed depending on the weather. WeatherFIT is a cloud-based piece of software that delivers AdWords adverts based on real-time localised climatic conditions. The PPC tool retrofits to existing AdWords accounts and uses real-time data from the Met Office to control which adverts are shown based on the weather”. How to let the weather... [...]