The latest ‘Econsultancy’ blog post is titled “Google’s Knowledge Graph: one step closer to the semantic web?”. Andrew Isidoro says, “Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web. As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web”. Google’s Knowledge... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “Before & After: How to Fix 3 Egregious Website Design Errors”. Rebecca Churt says, “Most of us can agree that search experience has improved a lot over the years. Rarely do I come across a seriously spammy site, or one that’s just plain horrendous … though both of those certainly still exist on that world wide web of ours. What’s more common to come across is those silent but deadly website design errors. You know, when visitors land on your site, and they’re not met with blatantly egregious website... [...]
The latest ‘Econsultancy’ blog post is titled “Social influence: the next step for ecommerce?”. Tim Grimes says, “It comes as no surprise that social influence impacts upon sales both online and offline. Ecommerce success, especially in the business consumer area, is determined in part whether the consumer trusts a seller and product they can’t see or touch. Retailers understand this importance, which has been outlined within the recent IT in Retail 2013 report. The report analysed the IT strategies of 150 top UK retailers, which represents sales of £203bn and... [...]
The latest ‘Econsultancy’ blog post is titled “How Ikea uses Pinterest, Facebook, Twitter and Google+”. David Moth says, “In the latest instalment of our blog series looking at how different brands use the main social networks, I’ve decided to shine the spotlight on Ikea. The Swedish furniture manufacturer is probably one of the most recognisable brands on the planet, and its catalogues are full of striking visuals that are perfect for sharing via social. Ikea has also just found itself caught up in the horsemeat scandal, so it’s the perfect time to see how it... [...]
The latest article on HubSpot blog is titled “How to Know When to Pull the Plug on a Social Network”. Brittany Leaning says, “So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it. While it’s a good idea to experiment with various social networks, you also need to make sure you’re following your analytics closely... [...]
The latest ‘Econsultancy’ blog post is titled “Four simple techniques to deal with your conversion rate problems”. Fabian Alvares says, “We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online. When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates. Here are four simple techniques for finding those hidden gems”. Four simple techniques... [...]
The latest article on HubSpot blog is titled “93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]”. Ryan Ghods says, “How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions. The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective... [...]
The latest ‘Econsultancy’ blog post is titled “Coming soon: paid YouTube channels?”. Patricio Robles says, “When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo’s ill-fated billion-dollar purchase of Broadcast.com during the first .com boom. It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier”. Coming soon: paid YouTube channels? ‘Econsultancy’... [...]
The latest article on HubSpot blog is titled “8 Big Marketing Campaign Mistakes to Stop Making NOW”. Anum Hussain says, “Launching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns at midnight, just five hours before the first email about it was scheduled to send. To make matters worse, internet service went down in my apartment, so I sat on the phone with one our product managers at midnight as she cancelled every single... [...]
The latest ‘Econsultancy’ blog post is titled “68% of people use their smartphone for email, 26% for shopping”. David Moth says, “The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners. The Nielsen Mobile Consumer survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar... [...]